Topicals | Skincare for Flare-Ups
Topicals is a DTC skincare brand offering science-backed products specifically formulated for chronic skin conditions, coupled with a strong emphasis on mental health advocacy.
Performance
Tech Stack (25)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Alia | popups | app |
| Amazon Ads | advertising | app |
| Attentive | sms | app |
| Cloudflare | cdn | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Tag Manager | analytics | app |
| Gorgias | support | app |
| Heatmap.com | heatmap | app |
| ipify | analytics | app |
| Klaviyo | app | |
| Loop Returns | returns | app |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Clarity | heatmap | app |
| Northbeam | analytics | app |
| Reddit Pixel | advertising | app |
| Sanity | platform | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | app |
| Stape | cdp | app |
| TikTok Pixel | advertising | app |
| Yotpo SMS (SMSBump) | sms | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (9)
The total page load time is measured at 14,186ms (14.1 seconds), which is far above the industry benchmark for e-commerce.
Perform a deep audit of the 31 third-party scripts currently loading, optimize image assets (46 images for 6 sections), and implement lazy loading for non-critical assets.
The CLS score is 1.1089, indicating severe visual instability during the loading process (threshold for 'Good' is below 0.1).
Define explicit width and height dimensions for all images and ensure that dynamic content (like Rebuy or Klaviyo forms) does not push content down after initial paint.
The primary H1 tag is set to 'Homepage U.S.', which provides no keyword value for skincare or brand authority.
Update the H1 to a descriptive, keyword-rich header such as 'Science-Backed Skincare for Flare-Ups' to align with the site's description and improve search rankings.
No review provider is detected, and the data reports 'Reviews: None', which is a major conversion blocker for skincare products.
Integrate a robust review system (like Yotpo or Okendo) and prominently display star ratings on the homepage and product cards to build 'effective science' credibility.
The store currently offers no Buy Now, Pay Later (BNPL) solutions despite using a standard Shopify setup.
Implement Afterpay, Affirm, or Klarna to increase AOV and lower the barrier to entry for customers purchasing skincare regimens or bundles.
International settings show 0 languages and 0 shipping countries, limiting the brand's global growth potential.
Configure Shopify Markets to enable localized currency, international shipping zones, and multi-language support to capitalize on global skincare demand.
There are no social links detected in the store data, which hinders brand community building and trust.
Add high-visibility social icons (Instagram, TikTok) to the footer and header to leverage Topicals' strong community and mental health advocacy branding.
The site is running both Attentive and Yotpo SMS, which leads to redundant scripts and potential double-texting of customers.
Consolidate to a single SMS marketing platform to reduce script bloat and streamline the customer communication journey.
The crawler detects 0 products and 0 collections despite the domain being a live storefront.
Investigate if the Shopify-Sanity integration is correctly exposing products to the storefront or if the store's robots.txt/site structure is blocking proper indexing.