Natural Skin Care Products | Face, Body & Hair Care | Derma E
Derma E is an established direct-to-consumer brand specializing in a comprehensive range of natural, vitamin-rich, and antioxidant-packed skincare products for face, body, and hair, targeting health-conscious consumers.
Performance
Tech Stack (79)
| Tool | Category | Detection |
|---|---|---|
| addshoppers | advertising | pixel |
| Adobe Fonts | cdn | app |
| Affirm | bnpl | app |
| Afterpay | bnpl | app |
| Amazon Ads | advertising | app |
| AMP: Back in Stock | app | |
| Attentive | sms | app |
| avada | app | |
| Avada Accessibility | accessibility | app |
| backinstock | app | |
| bogos | upsell | app |
| Bugsnag | analytics | app |
| Bundler — Product Bundles | upsell | app |
| CartBite / Staq | upsell | app |
| cdnfonts | cdn | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| contentsquare | heatmap | app |
| Datadog Rum | analytics | app |
| forter | fraud | app |
| getangler | other | app |
| github | other | app |
| Google Ads | advertising | pixel |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Optimize | other | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Hotjar | heatmap | pixel |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| intelligems | ab_testing | app |
| jQuery CDN | cdn | app |
| jsDelivr CDN | cdn | app |
| Judge.me | reviews | app |
| Klaviyo | app | |
| liveintent | advertising | app |
| liveramp | advertising | app |
| mediawallah | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| Microsoft Bing Shopping | advertising | app |
| Microsoft Clarity | heatmap | app |
| Nice Bundler | upsell | app |
| northbeam | advertising | pixel |
| nytrogen | analytics | app |
| Octane AI | personalization | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| powerreviews | reviews | app |
| Recharge | subscriptions | app |
| referrly | affiliate | app |
| saasler | popups | pixel |
| safeopt | advertising | app |
| Secomtech Geoip | other | app |
| Sentry | analytics | app |
| Shogun | page_builder | pixel |
| Shopify | platform | app |
| shopmy | loyalty | app |
| shopmyshelf | loyalty | app |
| signifyd | fraud | app |
| Smile.io | loyalty | app |
| Snapchat Pixel | advertising | pixel |
| Square | payments | app |
| TikTok Pixel | advertising | pixel |
| tmpxl | other | app |
| tracead | other | app |
| Trade Desk | advertising | app |
| Triple Whale | analytics | app |
| Twitter Widgets | other | app |
| videowise | video_commerce | app |
| xandr | advertising | app |
| Yotpo | reviews | app |
| youtube | video | app |
| Zotabox | popups | app |
Recent Changes (31)
Classification
Details
Findings (10)
The primary H1 tag is empty or missing on the page.
Implement a keyword-rich H1 tag that aligns with the 'Natural Skin Care' focus to improve search engine indexing and accessibility.
The store is running 57 different third-party tools and trackers.
Perform a script audit to remove redundant or unused tools. High tool counts often lead to the observed 8.3s total page load time.
Total PageLoad time is 8331ms, which is significantly higher than the LCP of 1728ms.
Optimize the execution of the 177 images and numerous third-party scripts that are delaying the total document completion.
The subscription tool 'recharge' is installed, but the store status reports Subscriptions as False.
Activate 'Subscribe & Save' programs for the 1000+ SKU catalog to increase LTV, especially for consumable skincare items.
PowerReviews is listed in the tech stack, but the data indicates 'Reviews: None'.
Verify the integration of the PowerReviews widget to ensure social proof is visible on product and collection pages.
The store has products priced up to $101.12 but no BNPL (Buy Now Pay Later) provider is detected.
Integrate a BNPL solution like Affirm, Afterpay, or Klarna to increase conversion on high-value bundles and premium products.
The store is on a Shopify Plus plan but only ships to one country (US) and supports zero additional languages.
Utilize Shopify Markets to expand shipping to international territories and localize content for non-English speakers, given the large product catalog.
The average discount rate is 23%, which is high for a premium natural skincare brand.
Evaluate if high discounting is eroding brand equity; consider shifting to value-add bundles or loyalty rewards instead of deep site-wide discounts.
The active theme name contains '[DEV]', suggesting a development or staging version is currently published.
Ensure all production-ready optimizations are merged and publish a cleaned-up production theme to avoid unintended bugs or debug code.
There are 177 images distributed across only 3 sections.
Review the layout to ensure images are lazy-loaded and not creating a 'wall of content' that could overwhelm mobile users or degrade performance.