BYOMA sells science-backed, barrier-boosting skincare products directly to consumers, emphasizing skin health and providing balanced, brighter skin solutions.
Performance
Tech Stack (27)
| Tool | Category | Detection |
|---|---|---|
| Accessibility Server | other | app |
| Amazon Ads | advertising | app |
| Cloudflare | cdn | app |
| github | other | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Hreflang Manager | seo | app |
| insider | other | app |
| Instagram Embed | other | app |
| kenshoo | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| northbeam | advertising | pixel |
| onetrust | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| rakuten | advertising | app |
| Rakuten Advertising | advertising | pixel |
| Shogun | page_builder | pixel |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| tolstoy | other | app |
| userway | accessibility | app |
| Yotpo | reviews | app |
Recent Changes (13)
Classification
Details
Findings (8)
The H1 tag is empty in the store data.
Implement a descriptive, keyword-rich H1 tag on the homepage (e.g., 'BYOMA®: Barrier-Boosting Skincare') to improve search engine crawling and ranking.
Subscriptions are currently disabled (False).
Launch a 'Subscribe & Save' program. Skincare is a recurring purchase category; subscriptions are critical for increasing Customer Lifetime Value (LTV) and predictable revenue.
Yotpo is installed as a tool, but the data indicates 'Reviews: None'.
Investigate the Yotpo integration. Social proof is vital for skincare; if reviews exist, they are not being correctly ingested or displayed in the primary data layer.
The tech stack features heavy acquisition tools (TikTok, Meta, Snap, Rakuten, Impact) but lacks a dedicated Retention/Email/SMS platform like Klaviyo or Attentive.
Integrate a robust Lifecycle Marketing platform to capture leads and drive repeat purchases, as the current stack is over-indexed on top-of-funnel acquisition.
No Buy Now Pay Later (BNPL) providers are detected.
Add a BNPL option (e.g., Afterpay, Klarna). While the average price is $21, the top-tier products/sets reach $58+, and BNPL typically increases AOV by encouraging bundle purchases.
The store supports 2 languages but only ships to 1 country (US).
Expand shipping capabilities to international markets. BYOMA has significant global brand search volume; limiting fulfillment to the US represents a lost opportunity for a global skincare brand.
The 'Product types' metadata field is empty.
Populate the 'Product Type' field for all 1000 products. This is essential for Google Merchant Center synchronization and for enabling effective collection filtering for users.
The store has exactly 1000 products and 1000 collections.
Audit the collection architecture. A 1:1 ratio suggests either a technical error in how collections are generated or an 'over-categorization' strategy that creates thin content and navigation complexity.