Bubble Skincare is a DTC brand offering extremely effective, research-backed, and affordable skincare formulations that are fragrance-free, cruelty-free, vegan, and dermatologist-tested, primarily targeting sensitive skin.
Performance
Tech Stack (35)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| Attentive | sms | pixel |
| Bootstrap CDN | cdn | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| elevar | analytics | pixel |
| forter | fraud | app |
| Google Ads | advertising | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Gorgias | support | app |
| intelligems | ab_testing | app |
| jQuery CDN | cdn | app |
| jsDelivr CDN | cdn | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| northbeam | advertising | pixel |
| Octane AI | personalization | app |
| parcelpanel | shipping | pixel |
| PayPal | payments | app |
| saasler | popups | pixel |
| Shopify | platform | app |
| shopmy | loyalty | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | app |
| Trustpilot | reviews | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| Yotpo Sms | sms | app |
| youtube | video | app |
Classification
Details
Findings (9)
The homepage metadata shows an empty H1 tag.
Implement a keyword-rich H1 tag such as 'Bubble Skincare: Research-Backed, Affordable Skincare for All Skin Types' to improve search engine rankings and accessibility.
Subscriptions are disabled (False) despite the brand selling high-frequency consumable skincare products.
Launch a 'Subscribe & Save' program to automate recurring purchases, which is standard for skincare and significantly improves Customer Lifetime Value (LTV).
No review provider or customer reviews are detected in the store data.
Integrate a review platform (e.g., Okendo or Yotpo) to display social proof and user-generated content, which are critical for conversion in the beauty category.
Cumulative Layout Shift (CLS) is 0.1187, exceeding the target threshold of 0.1.
Audit font loading and image dimensions to prevent layout jumps during page load, which improves mobile usability and Core Web Vitals rankings.
The store ships to 229 countries but supports 0 additional languages beyond English.
Leverage Shopify Markets to provide translated content and localized currency for top international regions (UK, EU, etc.) to reduce friction for global shoppers.
52 different tools and scripts are currently loading on the frontend.
Conduct a script audit to remove redundant or legacy apps. Specifically, check for duplicate tracking (e.g., both GA and GA4 are listed) to reduce the 3.9s PageLoad time.
The store has an identical count of products (1000) and collections (1000).
Review collection strategy. A 1:1 ratio suggests collections may be used as tags, which can clutter navigation and dilute SEO authority. Consolidate into concern-based categories (e.g., Oily Skin, Dry Skin).
The store is on a 'standard' Shopify plan despite managing 1000 products and a sophisticated tool stack (Attentive, Dynamic Yield, Northbeam).
Evaluate upgrading to Shopify Plus to access lower transaction fees, advanced checkout customization, and automation tools like Shopify Flow.
The average discount rate is only 1%, which is exceptionally low for a DTC brand with a $23 AOV.
Test bundle-based discounting or 'First Purchase' incentives to increase AOV and lower the initial barrier to entry for new customers.