REDCON1 - Fastest Growing Sports Supplement Brand In History
REDCON1 is a mission-based, rapidly growing sports supplement brand that focuses on creating high-quality products for athletes and individuals who strive for peak performance.
Performance
Tech Stack (24)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| accessibe | accessibility | app |
| AdRoll | advertising | app |
| analyzify | analytics | pixel |
| census | analytics | pixel |
| Cloudflare | cdn | app |
| Consentmo GDPR Compliance | consent | app |
| disco | upsell | pixel |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| govx | payments | app |
| Meta Pixel (Facebook) | advertising | pixel |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| sendlane | app | |
| Shopify | platform | app |
| Triple Whale | analytics | pixel |
| vimeo | other | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| youtube | video | app |
Classification
Details
Findings (9)
The homepage is missing an H1 tag.
Implement a keyword-rich H1 tag (e.g., 'Professional Grade Sports Supplements & Fitness Apparel') to improve search engine indexing and authority.
The store only supports 1 language and ships to only 1 country (US).
Enable Shopify Markets to support international shipping, localized currencies, and multi-language support to capture global demand for sports supplements.
Despite having Yotpo in the tool stack, the data reports zero reviews.
Investigate the Yotpo integration to ensure reviews are properly synced and displayed on product pages; social proof is critical for supplement efficacy trust.
Cumulative Layout Shift (CLS) is 0.165, which exceeds the 'Good' threshold of 0.1.
Review image dimensions and font loading strategies (specifically DM Sans) to prevent elements from jumping during page load.
The store is running 40 different third-party tools and 9 web pixels.
Perform a script audit to consolidate redundant tracking tools (e.g., Amplitude, Heap, and Triple Whale all tracking similar events) to improve mobile execution speed.
There is a 1:1 ratio of products to collections (1000 each).
Restructure the collection hierarchy. A 1:1 ratio suggests that collections are likely being used as tags or every product has a unique collection, which degrades navigation UX and dilutes SEO link equity.
The average discount rate is only 9%.
Test higher-threshold 'Buy More, Save More' bundles or a 10-15% welcome offer, as sub-10% discounts often fail to move the needle for first-time supplement buyers.
Vendor names are inconsistent ('REDCON1' vs 'Redcon1').
Standardize vendor names to a single casing ('REDCON1') to ensure clean filtering in the backend and consistent storefront breadcrumbs/filters.
The meta description is mission-based but lacks high-volume product keywords.
Update the meta description to include primary categories like 'protein powder,' 'pre-workout,' and 'vitamins' to improve CTR from search results.