Home | Best Deodorant For Women | Lume Whole Body Deodorant
Lume is a DTC brand specializing in innovative whole body deodorants for women, offered in various formats like sticks, creams, and sprays, with a strong focus on effective personal hygiene solutions.
Performance
Tech Stack (45)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| aftersell | upsell | app |
| Amazon Ads | advertising | app |
| AppLovin Axon | advertising | app |
| arttrk | advertising | app |
| Attentive | sms | app |
| backinstock | app | |
| bazaarvoice | reviews | app |
| Cloudflare | cdn | app |
| Datadog Rum | analytics | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| greenhouse | other | app |
| impact | advertising | app |
| Impact Radius | advertising | app |
| Instafeed | social_proof | app |
| Justuno | popups | app |
| Klaviyo | app | |
| LoyaltyLion | loyalty | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| momentjs | other | app |
| Mountain Optimize | heatmap | app |
| Optimizely | ab_testing | app |
| podscribe | advertising | app |
| Postscript | sms | app |
| Privy | popups | app |
| Rakuten Advertising | advertising | app |
| Rebuy | upsell | app |
| Recharge | subscriptions | app |
| Rise Ai | payments | app |
| Shopify | platform | app |
| Smile.io | loyalty | app |
| Stamped.io | reviews | app |
| Taboola Pixel | advertising | app |
| tatari | advertising | app |
| TikTok Pixel | advertising | pixel |
| Twitter/X Pixel | advertising | pixel |
| unpkg CDN | cdn | app |
| Yotpo Loyalty | loyalty | app |
| youtube | video | app |
Recent Changes (8)
Classification
Details
Findings (9)
PageLoad time is 7598ms despite an extremely fast LCP of 416ms and TTFB of 34ms.
Perform a third-party script audit. The presence of 49 tools is likely causing significant execution delays after the initial paint.
Both Attentive and Postscript are installed. These are competing SMS marketing platforms.
Consolidate into a single SMS provider to reduce script weight and prevent redundant/conflicting automated messages to customers.
No Buy Now, Pay Later (BNPL) providers like Affirm, Klarna, or Afterpay are detected.
Implement a BNPL solution to increase AOV and conversion rates for high-value body care bundles.
Bazaarvoice is integrated as a tool, but no reviews are being detected in the store data.
Verify the Bazaarvoice widget integration to ensure that social proof (star ratings/reviews) is actually rendering on the storefront.
The H1 tag is currently empty.
Implement a clear H1 tag containing 'Whole Body Deodorant' to anchor SEO and clarify the value proposition to crawlers.
The store reports 0 languages and ships to 0 countries beyond its primary market.
Leverage Shopify Markets to enable international shipping and localized currency/language support to capture global demand.
Both Justuno and Privy are installed for list growth/conversion.
Consolidate to a single conversion platform. Running multiple pop-up/overlay engines increases the risk of 'pop-up fatigue' and degrades performance.
No social media profile links are detected in the metadata.
Add links to TikTok and Instagram to the footer/header to leverage Lume's high brand awareness and community trust.
The title and description are heavily optimized for 'women' despite the category-defining nature of 'Whole Body Deodorant'.
Use Optimizely (already installed) to A/B test gender-neutral or family-oriented meta-titles to expand the top-of-funnel TAM.