Vegan Plant-Based Protein Products - Only What you Need - OWYN
OWYN (Only What You Need) offers a range of vegan plant-based protein products including ready-to-drink shakes and protein powders, catering to individuals seeking clean, nutritious, and allergen-friendly nutritional supplements.
Performance
Tech Stack (24)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| bazaarvoice | reviews | app |
| Cloudflare | cdn | app |
| contentsquare | heatmap | pixel |
| elevar | analytics | pixel |
| Google Ads | advertising | pixel |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Maps | other | app |
| Google Tag Manager | analytics | pixel |
| jQuery CDN | cdn | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| onetrust | consent | app |
| PayPal | payments | app |
| Recharge | subscriptions | app |
| Shopify | platform | app |
| Shopify Product Reviews | other | app |
| VWO (Visual Website Optimizer) | ab_testing | app |
| worldpantry | other | app |
| Yotpo | reviews | app |
Recent Changes (2)
Classification
Details
Findings (9)
Recharge is installed in the tech stack, but the data reports 'Subscriptions: False'.
Activate and prominently feature 'Subscribe & Save' (10-15% discount) to build recurring revenue for this consumable protein brand.
Both Yotpo and Bazaarvoice are in the toolset, yet the data shows 'Reviews: None'.
Deploy the review display widget on Product Detail Pages (PDPs) and the home page to leverage customer validation.
The store has an average price point of $125 with no Buy Now, Pay Later options listed.
Implement Affirm, Afterpay, or Klarna to reduce friction for high-ticket bundles and 'Box Builder' products.
The store is running 23 tools, including competing platforms like Yotpo vs. Bazaarvoice and multiple analytics/tracking layers (GA4, GTM, Elevar, Contentsquare).
Conduct a tag audit to remove redundant scripts. This will likely improve page load speed and reduce data discrepancies.
No social media links were detected in the store data.
Add links to Instagram and TikTok in the footer to build community trust and show the brand is active.
The H1 tag is simply the brand name 'OWYN'.
Update the H1 to be more descriptive for SEO, such as 'OWYN: Vegan Plant-Based Protein Shakes & Powders'.
The store currently only ships to 1 country (US) and has 0 additional languages.
Enable international shipping to Canada and the UK, and consider using Shopify Markets for localization.
The average discount rate is only 2%.
Test a more aggressive entry offer (e.g., 10-15% for first-time subscribers) via Klaviyo to capture more top-of-funnel traffic.
The store has 1000 products and 1000 collections (a 1:1 ratio).
Review the Shopify structure. A 1:1 ratio suggests collections are being used incorrectly (perhaps for tagging or landing pages), which can dilute SEO and complicate navigation.