Lucy - Next level nicotine. – LUCY US
Lucy.co sells a range of intelligent nicotine products, including gum and pouches, targeting adults seeking better and more responsible ways to consume nicotine.
Performance
Tech Stack (46)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| Afterpay | bnpl | app |
| aloha | platform | pixel |
| Amazon Ads | advertising | app |
| AppLovin Axon | advertising | app |
| awin | advertising | app |
| Cj Affiliate | advertising | app |
| Cloudflare | cdn | app |
| cloudinary | cdn | app |
| Consentmo GDPR Compliance | consent | app |
| elevar | analytics | app |
| fivetran | analytics | pixel |
| Free Ip Api | other | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| intelligems | ab_testing | pixel |
| junip | reviews | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| navidium | other | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| posthog | analytics | app |
| Recharge | subscriptions | app |
| Reddit Pixel | advertising | pixel |
| roeye | advertising | app |
| Rtb House | advertising | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| Smile.io | loyalty | pixel |
| Snapchat Pixel | advertising | pixel |
| superfiliate | loyalty | app |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | pixel |
| Twitter/X Pixel | advertising | pixel |
| unpkg CDN | cdn | app |
Recent Changes (9)
Classification
Details
Findings (8)
The H1 tag is empty in the store data.
Implement a keyword-rich H1 tag on the homepage (e.g., 'Premium Nicotine Pouches & Gum') to improve search engine indexing and accessibility.
49 tools are integrated, including redundant analytics suites (Amplitude, GA4, UA, Heap, Posthog). Total page load time is high (6083ms) despite fast server response.
Consolidate the analytics stack. Remove deprecated Google Analytics UA and choose one primary behavioral tool (Heap or Posthog) to reduce JavaScript execution time.
Review count is listed as 'None', yet the Junip review platform is installed in the tool stack.
Investigate why Junip reviews are not surfacing. If the account is new, implement a post-purchase review sequence; if existing, fix the widget integration on Product Detail Pages.
The store only supports 1 language and ships to 1 country (US).
Expand to major nicotine alternative markets like Canada or the UK. Enable Shopify Markets to offer localized currency and international shipping.
Social links are present in the code structure but contain no URLs.
Populate social media links (Instagram, X, etc.) in the footer to build brand authority and community trust.
The store has 1000 products and 1000 collections, suggesting a 1:1 ratio.
Restructure the collection hierarchy. Consolidate into 5-10 logical categories (e.g., Pouches, Gum, Breakers) to improve 'Shop All' navigation and user discovery.
Discount rate is 0% despite having Recharge (subscriptions) and Intelligems (pricing optimization) installed.
Leverage the existing Recharge integration to offer a 'Subscribe & Save' incentive (typically 15-20%) to increase Customer Lifetime Value (LTV).
Both Klarna and Afterpay are active for an average order value of $38.
Monitor BNPL conversion impact. For low-price items ($38), BNPL can sometimes clutter the checkout UI; ensure these options are only highlighted for higher-value bundle purchases.