MISSHA US is the official online store for the popular Korean beauty brand, offering a wide range of quality and affordable K-beauty skincare and makeup products directly to consumers in the United States.
Performance
Tech Stack (27)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Analyzify | analytics | app |
| Attentive | sms | app |
| Awin | affiliate | app |
| Cloudflare | cdn | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | app |
| jsDelivr CDN | cdn | app |
| Judge.me | reviews | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| Northbeam | analytics | app |
| OneTrust | consent | app |
| PayPal | bnpl | app |
| RoEye | analytics | app |
| Selleasy | upsell | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| TikTok Pixel | advertising | app |
| Tolstoy | video_commerce | app |
| Triple Whale | analytics | app |
| Videowise | video_commerce | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
Classification
Details
Findings (10)
The homepage H1 tag is currently empty.
Implement a keyword-rich H1 tag (e.g., 'Official MISSHA US: Innovative Korean Skincare & Makeup') to improve search engine crawling and screen reader accessibility.
Subscriptions are currently disabled (False).
Launch a 'Subscribe & Save' program. Skincare is a recurring necessity; subscriptions build predictable revenue and increase customer lifetime value (CLV).
Review tools (Judge.me, Yotpo) are installed, but the data indicates 'Reviews: None'.
Audit the technical integration of review widgets. This discrepancy suggests that while tools are present, reviews may not be successfully rendering or syncing to the frontend.
No Buy Now, Pay Later (BNPL) providers are detected.
Integrate a BNPL provider like Klarna, Afterpay, or Affirm to lower the barrier to entry for higher-priced items (up to $131.20) and increase average order value (AOV).
There is a 1:1 ratio of products to collections (1000 products | 1000 collections).
Consolidate collections. This ratio indicates either automated 'smart' collections for every product or a defunct SEO strategy that creates massive duplicate content and navigation confusion.
Cumulative Layout Shift (CLS) is 0.1148, which exceeds the 'Good' threshold of 0.1.
Optimize image dimensions and font loading to prevent content jumping during page load, which improves the mobile user experience and Google Search rankings.
Product types and Vendors have inconsistent casing and naming conventions.
Standardize 'MISSHA' vs 'Missha' and 'LIMITED' vs 'Limited'. This cleans up backend reporting and ensures frontend filters (like those from Yotpo/Shopify) work correctly without duplicate entries.
The store only supports 1 language and ships to 1 country (US).
Expand to international shipping and localized languages (e.g., Spanish for the US market) to capitalize on the global K-beauty trend.
The primary CSS body font size is 13px.
Increase the base font size to at least 14px or 16px. 13px is below modern accessibility and readability standards, particularly for a brand focusing on 'Affordability' and 'Accessibility'.
TikTok pixel is active, but there is no social link for TikTok in the header/footer.
Add the TikTok social link to the frontend. Since the brand uses the TikTok pixel for tracking, it should facilitate easy discovery of its social community on that platform.