Lime Crime | DIY Hair Dye & More - Never Blend In
Lime Crime is an established DTC brand specializing in vibrant, DIY hair dyes and related accessories, empowering customers to express their unique style and 'never blend in.'
Performance
Tech Stack (55)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| Affirm | bnpl | app |
| Afterpay | bnpl | app |
| Amplitude | analytics | app |
| analyzify | analytics | pixel |
| Attentive | sms | app |
| Bold Upsell | other | app |
| Bugsnag | analytics | app |
| Bunny Fonts | cdn | app |
| Cj Affiliate | advertising | app |
| Cloudflare | cdn | app |
| contentsquare | heatmap | app |
| curalate | social_proof | app |
| decibel | other | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Cloud | other | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Optimize | other | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| grin | loyalty | app |
| hCaptcha | fraud | app |
| Heap Analytics | analytics | app |
| Hotjar | heatmap | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instafeed | social_proof | app |
| Instagram Embed | other | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| LoyaltyLion | loyalty | app |
| Lucky Orange | heatmap | app |
| mczbf | analytics | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| minmaxify | upsell | app |
| Okendo | reviews | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Polyfill Cdn | cdn | app |
| Qikify | upsell | app |
| rivo | loyalty | app |
| rockerbox | advertising | pixel |
| Safeopt Cf | advertising | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| TikTok Pixel | advertising | pixel |
| Trade Desk | advertising | app |
| Visitors Live | analytics | app |
Recent Changes (5)
Classification
Details
Findings (8)
The homepage does not have a detected H1 tag.
Implement a keyword-rich H1 tag (e.g., 'DIY Hair Dye & Kick-Ass Makeup') to improve search engine crawling and ranking context.
50 third-party tools are detected, including multiple redundant analytics and session recording suites (Amplitude, Heap, Contentsquare, Hotjar, Lucky Orange).
Consolidate the tracking stack. Choose one primary analytics tool and one session recorder to reduce main-thread blocking and improve PageLoad speed.
The homepage is loading 615 images across only 6 sections.
Implement aggressive lazy loading, use modern formats (WebP/AVIF), and audit for 'hidden' images in carousels or mega-menus that are loading on initial paint.
The store ships to 219 countries but supports 0 additional languages beyond the default.
Enable Shopify Markets and implement multi-language support (starting with top non-US markets) to increase conversion rates for international traffic.
Despite having 'Okendo' listed in tools, the data reports zero reviews found.
Verify the Okendo widget integration. If reviews exist but aren't being picked up, ensure they are rendered in a way that is crawlable and visible on product pages to build social proof.
The average product price is $27, which is low for a brand with a 17% discount rate and high customer acquisition costs.
Maximize the use of the detected 'bold_upsell' tool to create 'Get the Look' bundles or 'Hair Dye Kits' to push AOV closer to $50+.
PageLoad time is 3.9s despite an extremely fast TTFB of 45ms.
The delay is caused by client-side processing of 50+ scripts. Defer non-critical JS (like Gorgias or LoyaltyLion) until after the LCP has rendered.
Multiple versions of Google Analytics (GA4, UA) and GTM are firing simultaneously.
Remove the legacy Google Analytics Universal (UA) tags and consolidate all tracking through a single GTM container to improve site hygiene and performance.