Kosas Cosmetics is a direct-to-consumer clean beauty brand that sells clinically tested makeup designed to improve bare skin, catering to consumers who prioritize skincare benefits in their cosmetic choices.
Performance
Tech Stack (36)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| alia | app | |
| AppLovin Axon | advertising | pixel |
| Attentive | sms | pixel |
| Cloudflare | cdn | app |
| Consentmo GDPR Compliance | consent | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| grin | loyalty | app |
| impact | advertising | app |
| Impact Radius | advertising | app |
| intelligems | ab_testing | app |
| Klaviyo | app | |
| littledata | analytics | pixel |
| Loox | reviews | pixel |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| northbeam | advertising | pixel |
| Octane AI | personalization | app |
| Okendo | reviews | app |
| pandectes | consent | app |
| PayPal | payments | app |
| Postscript | sms | app |
| rockerbox | advertising | pixel |
| saasler | popups | pixel |
| Safeopt Cf | advertising | app |
| Shopify | platform | app |
| shopmy | loyalty | pixel |
| TikTok Pixel | advertising | pixel |
| tolstoy | other | app |
| Triple Whale | analytics | pixel |
| youtube | video | app |
Recent Changes (2)
Classification
Details
Findings (8)
PageLoad time is 8858ms, which is significantly high despite a fast LCP of 392ms.
Audit and consolidate the 52 third-party tools/scripts (e.g., Amplitude, Heap, Microsoft Clarity, etc.) to reduce total execution time and main-thread blocking.
Subscriptions are set to False in a high-replenishment category like Cosmetics.
Implement a 'Subscribe & Save' model to capture recurring revenue and increase LTV for consumables like setting powder and blush.
Review data is reported as 'None' even though Okendo and Loox are both present in the tech stack.
Investigate if review widgets are properly rendering or if there is a conflict between Okendo and Loox that is preventing social proof from displaying.
No Buy Now, Pay Later (BNPL) provider (e.g., Afterpay, Klarna) is detected despite high-ticket items and bundles up to $250.
Integrate a BNPL solution to lower the barrier for higher-priced bundles and increase overall AOV.
The primary H1 is 'SHINYOBJECTS', which provides no keyword value for 'makeup' or 'skincare'.
Update the H1 tag to include high-intent keywords such as 'Clean Makeup for Skincare Lovers' to improve search visibility.
The store ships to 238 countries but supports 0 additional languages.
Launch localized versions of the site for top-tier international shipping destinations to improve conversion rates in non-English speaking markets.
The average discount rate is 38%.
Audit promotional strategy to ensure heavy discounting isn't eroding brand equity or net margins; consider value-add offers over direct price slashes.
GTM is listed as 'none' in the summary, yet 'google_tag_manager' and 'gtm' are present in the tools list.
Verify the GTM container is correctly installed and firing to ensure all 11 web pixels and tracking scripts are collecting data accurately.