Ethique - Effective, Long-lasting Shampoo Bars & Conditioner Bars

There is a 1:1 ratio of products to collections (1000 each).

Consolidate collections into a logical hierarchy (e.g., Hair, Face, Body) to prevent navigation overwhelm and 'choice paralysis' for customers.

The data reports zero reviews despite having both Okendo and Loox installed in the marketing stack.

Audit the review app configurations to ensure ratings and testimonials are properly synced and visible on Product Detail Pages (PDPs).

The primary H1 tag is simply the brand name 'Ethique'.

Update the H1 to include high-intent keywords such as 'Plastic-Free Shampoo & Conditioner Bars' to improve organic search ranking for core categories.

No Buy Now, Pay Later (BNPL) options (e.g., Afterpay, Klarna) are present.

Integrate a BNPL provider to lower the barrier for high-value bundles, especially since the product price range extends up to $200.

The store supports 4 languages but is restricted to shipping to only 1 country.

Expand shipping zones to match the multi-language support (likely EN, FR, ES, etc.) or remove unnecessary localization to reduce site complexity and maintenance.

Product types are being used for color and scent descriptors (e.g., 'Blush pink', 'Decadent chocolate') instead of functional categories.

Clean up the 'Product Type' metadata to use standardized categories (e.g., 'Shampoo Bar', 'Face Cleanser') to improve site search and collection filtering.

The store is running overlapping tools: both Mailchimp and Klaviyo for email, and both Loox and Okendo for reviews.

Consolidate the tech stack by migrating fully to Klaviyo and a single review provider to reduce monthly SaaS spend and improve site performance.

No social media profile links are detected in the store metadata.

Ensure Instagram, TikTok, and Facebook links are prominently featured in the footer to drive cross-channel community growth and brand trust.

PageLoad is 3281ms despite an exceptionally fast TTFB of 18ms.

With 48 tools installed, the browser is likely bottlenecked by third-party scripts. Perform a tag audit to remove unused tracking pixels or apps slowing down the DOM content load.