Shady Rays is a direct-to-consumer brand offering high-quality polarized sunglasses for men and women, distinguished by an industry-leading lost and broken protection policy and a VIP customer program.
Sports & Outdoorsmid-marketdtc_brandShopify Plusestablished
Products
670
Tools Detected
70
Performance
Page Weight
276KBP0
Tech Stack (70)
| Tool | Category | Detection |
|---|---|---|
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| Amazon Ads | advertising | app |
| AppLovin Axon | advertising | pixel |
| Attentive | sms | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| convert | ab_testing | app |
| Convert Experiences | other | app |
| Convert Experiments | ab_testing | pixel |
| dataxu | other | app |
| dstillery | advertising | app |
| Fast Fonts | performance | app |
| fontdeck | other | app |
| forter | fraud | app |
| github | other | app |
| other | app | |
| Google Ads | advertising | app |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| govx | payments | app |
| impact | advertising | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Keynes Digital | other | pixel |
| Klaviyo | app | |
| listrak | pixel | |
| Loop Returns | shipping | app |
| Magellan Ai | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| narvar | shipping | pixel |
| northbeam | advertising | app |
| onetrust | consent | app |
| pandectes | consent | app |
| Pandectes GDPR Compliance | consent | app |
| PayPal | payments | app |
| pebblepost | advertising | pixel |
| Pinterest Tag | advertising | app |
| podscribe | advertising | app |
| postpilot | app | |
| recaptcha | fraud | app |
| refersion | loyalty | pixel |
| saasler | popups | pixel |
| Sentry | analytics | app |
| Shogun | page_builder | app |
| shopcircle | other | app |
| Shopify | platform | app |
| Smarteu Cookie Banner | other | app |
| Snapchat Pixel | advertising | pixel |
| Spotify Pixel | advertising | pixel |
| swym | other | app |
| talkable | loyalty | app |
| tatari | advertising | app |
| TikTok Pixel | advertising | pixel |
| Trade Desk | advertising | app |
| Triple Whale | analytics | app |
| trkn | advertising | app |
| vimeo | other | app |
| wknd | platform | app |
| wunderkind | advertising | app |
| xandr | advertising | app |
| Xp2023 Pixel | advertising | pixel |
| Yotpo | reviews | app |
| yottaa | platform | app |
| youtube | video | app |
Recent Changes (12)
tool addedAdded tool: tatari
2026-04-09tool addedAdded tool: Gorgias
2026-04-09tool addedAdded tool: magellan_ai
2026-04-09tool addedAdded tool: vimeo
2026-04-09tool addedAdded tool: northbeam
2026-04-09tool addedAdded tool: google_merchant_center
2026-04-09tool addedAdded tool: infrastructure
2026-04-09tool addedAdded tool: Sentry
2026-04-09tool removedRemoved tool: Google Analytics 4
2026-04-09tool removedRemoved tool: Google Ads
2026-04-09subscription changedhas_subscription changed: false -> true
2026-04-09tool addedAdded tool: impact_radius
2026-04-09Classification
CategorySports & Outdoors
SubcategorySunglasses
Price Tiermid-market
Business Modeldtc_brand
Target AudienceOutdoor enthusiasts and active individuals seeking durable, high-quality eyewear.
Competitive MoatTheir unique 'lost and broken protection' policy, combined with a mid-market price point and a strong focus on durability, significantly differentiates them from competitors.
Brand Personalityreliable, adventurous, customer-centric, practical, accessible
Content Approachlifestyle imagery, UGC, and exclusive content for VIP members
Growth Stageestablished
Stack Sophisticationadvanced
International Readinesslimited_international
Details
Themeshadyrays-themes/main
CurrencyUSD
Free ShippingOver $60
Fonts
proxima-novaJostCabin
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