K-Swiss: Tennis and Pickleball Shoes & Apparel | Official Store – K-Swiss US
K-Swiss is a heritage American tennis brand, founded in 1966, selling high-performance tennis and pickleball shoes, apparel, and accessories directly to consumers through their official Shopify store.
Performance
Tech Stack (45)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| aggle | platform | app |
| Attentive | sms | app |
| census | analytics | pixel |
| Cloudflare | cdn | app |
| Customer First Focus | platform | app |
| Datadog RUM | analytics | app |
| doofinder | search | app |
| globo | other | app |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | pixel |
| govx | payments | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| intelligems | ab_testing | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | pixel |
| Loox | reviews | app |
| Meta Pixel (Facebook) | advertising | pixel |
| metricool | analytics | app |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| PayPal | payments | app |
| pepperjam | advertising | app |
| Pinterest Tag | advertising | app |
| Powerful Form Builder | page_builder | app |
| Sentry | analytics | app |
| shopcircle | other | app |
| Shopify | platform | app |
| Shopify Apps Store | other | app |
| signifyd | fraud | app |
| Smile.io | loyalty | app |
| swym | other | app |
| syncu | other | app |
| TikTok Pixel | advertising | pixel |
| truevault | consent | app |
| Twitter Widgets | other | app |
| upsellit | optimization | app |
| wunderkind | advertising | pixel |
| youtube | video | app |
Recent Changes (6)
Classification
Details
Findings (9)
The H1 tag contains raw CSS code (.header__heading-logo-wrapper...) instead of descriptive text or the brand name.
Correct the liquid/HTML template in the header section to ensure the H1 wraps the logo or brand name text, not a style block.
No Buy Now, Pay Later (BNPL) providers are detected.
Integrate Affirm, Klarna, or Afterpay, especially given the $100 average price point and $500 top-end products to reduce price friction.
Only 5 reviews are detected across a catalog of 1,000 products.
Aggressively campaign for reviews using the existing Loox integration or import historical reviews; a heritage brand with 1,000 products and only 5 reviews creates a 'ghost town' effect.
The store only supports 1 language and ships to 1 country (US).
Leverage Shopify Markets to enable international shipping and localized currencies, as K-Swiss is a global heritage brand.
The active theme name includes 'Staging'.
Ensure that the production environment is not pointing to a development/staging branch which might contain unoptimized code or experimental features.
Total PageLoad time is 6721ms despite a fast TTFB and LCP.
Audit and consolidate the 38 third-party tools (especially heavy ones like Datadog RUM, Sentry, and multiple pixels) which are likely blocking the main thread after the initial paint.
The discount rate is reported at 99%.
Review the pricing and promotion strategy; if nearly every product is perpetually discounted, it devalues the brand premium and can lead to 'sale fatigue'.
The social links list contains an empty entry.
Update the social media settings in the Shopify admin to remove the empty link placeholder to prevent broken icons or metadata in the footer.
Gift cards are using a non-standard type 'giftnote_giftcard'.
Ensure that 'giftnote_giftcard' is correctly mapped in the search and filtering logic so customers can easily find gift options alongside standard product types.