etnies Official Store | Skate Shoes by Skateboarders since 1986
etnies is an established DTC brand specializing in authentic skate shoes and streetwear, made by skateboarders for their community, with a deep heritage dating back to 1986.
Performance
Tech Stack (49)
| Tool | Category | Detection |
|---|---|---|
| 5gtb | other | app |
| 9gtb | analytics | app |
| accessibe | accessibility | app |
| addingwell | other | app |
| Adobe Fonts | cdn | app |
| ahrefs | seo | app |
| Amplitude | analytics | app |
| Bunny Fonts | cdn | app |
| Cloudflare | cdn | app |
| Cloud Search | search | app |
| Essential Apps | upsell | app |
| Essential Free Shipping | shipping | app |
| Geo Pro | personalization | app |
| geoproapp | other | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Impact Radius | advertising | app |
| Instafeed | social_proof | app |
| Instagram Embed | other | app |
| ipify | analytics | app |
| jQuery CDN | cdn | app |
| jsDelivr CDN | cdn | app |
| Judge.me | reviews | app |
| Klaviyo | app | |
| Logbase Upsell / Selleasy | upsell | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| nfcube | other | app |
| Octane AI | personalization | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| ReConvert | upsell | app |
| selleasy | other | app |
| Sentry | analytics | app |
| Shogun | page_builder | pixel |
| Shopify | platform | app |
| Shopify Apps Store | other | app |
| Stamped.io | reviews | app |
| Starapps Studio | recommendations | app |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | pixel |
| youtube | video | app |
Recent Changes (4)
Classification
Details
Findings (10)
Cumulative Layout Shift (CLS) is 0.5013, which is 5x the recommended Google threshold of 0.1.
Identify and set explicit width/height attributes for images and ad containers to prevent layout jumping during page load.
The total page load time is 8,147ms, which significantly exceeds the 3-second best practice.
Audit and consolidate the 40 installed tools/scripts; many (like multiple font providers and redundant review apps) are likely causing render-blocking delays.
The store supports 3 languages but only ships to 1 country (United States).
Expand shipping reach to international markets where skate culture is prominent using Shopify Markets or a global logistics partner like Global-e.
There are no 'Buy Now, Pay Later' (BNPL) services enabled, despite an average price of $66 and items up to $109.99.
Implement Klarna, Afterpay, or Affirm to lower the barrier to entry for younger customers and increase conversion on higher-priced footwear.
The store has an identical count of products and collections (1,000 each).
Audit and consolidate collections. a 1:1 ratio suggests a redundant or fragmented navigation structure that can confuse users and dilute SEO crawl equity.
The average discount rate is 49%, indicating a highly promotional sales model.
Use bundling tools (Selleasy is already installed) or a loyalty program to protect margins and reduce the brand's reliance on 'half-off' sitewide discounting.
Review scripts for Judge.me and Stamped are present in the tools list, yet the data reports zero active reviews.
Verify that review widgets are correctly configured to display on product pages and ensure historical reviews were successfully migrated.
Subscriptions are disabled despite the store selling replenishable goods like socks and basic t-shirts.
Launch a 'Socks & Basics' subscription service to increase Customer Lifetime Value (LTV) and build predictable recurring revenue.
The primary H1 tag 'Explore New Arrivals' is generic and contains no high-value keywords.
Update the H1 to include core keywords, e.g., 'Shop New Skate Shoes & Streetwear Arrivals'.
Social links are missing for Instagram and TikTok, which are the primary platforms for the brand's core demographic.
Explicitly link Instagram and TikTok in the footer; a TikTok pixel is already active, indicating existing traffic from the platform.