Curly and Natural Hair Care Products | PATTERN Beauty – Pattern Beauty
PATTERN Beauty is an established direct-to-consumer brand offering hair care products specifically formulated for curly, coily, and tight-textured hair patterns, founded by award-winning actress and activist Tracee Ellis Ross.
Performance
Tech Stack (30)
| Tool | Category | Detection |
|---|---|---|
| 506io | analytics | app |
| Adobe Fonts | cdn | app |
| Attentive | sms | pixel |
| awin | advertising | pixel |
| beam | analytics | app |
| Beam Impact | other | app |
| bloomreach | pixel | |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| Consentmo GDPR Compliance | consent | app |
| Eg Auto Add | upsell | app |
| equalweb | accessibility | app |
| forter | fraud | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| jQuery CDN | cdn | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Rise Ai | payments | app |
| roeye | advertising | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
Classification
Details
Findings (8)
The H1 field is empty in the store metadata.
Implement a keyword-rich H1 tag on the homepage (e.g., 'Award-Winning Hair Care for Curly, Coily & Tight-Textured Hair') to improve search engine indexing and accessibility.
No Buy Now, Pay Later (BNPL) providers are detected despite high-ticket items and a Shopify Plus plan.
Integrate Afterpay, Klarna, or Affirm to increase conversion rates and AOV, especially for high-priced items like Heat Tools and Bundles which reach up to $264.
The store ships to 35 countries but supports 0 languages and only USD currency.
Implement Shopify Markets to offer local currency conversion and translated content for top shipping destinations to reduce friction for international customers.
Total PageLoad time is 5202ms, which is significantly slower than the 656ms LCP.
Audit and consolidate the 49 third-party tools and optimize the 288 images to reduce JavaScript execution time and network requests.
Subscriptions are marked as False, even though the Recharge tool is installed.
Activate subscription options for replenishable items like Conditioners and Detanglers to build recurring revenue and increase customer lifetime value.
No review provider or review count is detected in the store data.
Verify review app integration (e.g., Okendo or Yotpo) to ensure social proof is visible on PLPs and PDPs, as reviews are critical for beauty/hair care conversions.
The store is running 49 different tools/apps simultaneously.
Perform a tool audit to identify overlapping functionalities (e.g., multiple analytics providers like Amplitude, Posthog, and GA4) and remove redundant apps to improve site stability.
The store has an equal number of products and collections (1000 each).
Review the collection architecture to ensure it isn't creating duplicate content or confusing navigation; streamline collections to focus on hair patterns (Curly, Coily, Tight) as described in the metadata.