T
High-Performance Makeup & Beauty Products | Tarte™
tartecosmetics.com
Tarte Cosmetics is a well-established direct-to-consumer beauty brand specializing in high-performance, cruelty-free, and vegan makeup, prominently known for its best-selling Shape Tape™ concealer.
Beautypremiumdtc_brandenterprise
Products
0
Avg Price
$50
Tools Detected
55
Performance
Largest Paint
640msP96
Server Response
29msP97
Full Load
8,401msP72
Page Weight
12,903KBP0
Tech Stack (55)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Amazon Ads | advertising | app |
| Attentive | sms | app |
| bloomreach | app | |
| Bunny Fonts | cdn | app |
| Cloudflare | cdn | app |
| cnnx | other | app |
| Config Security (Cookie Consent) | consent | app |
| contentsquare | heatmap | app |
| Direct Ip | platform | app |
| elevar | analytics | app |
| fairing | analytics | pixel |
| forter | fraud | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Hotjar | heatmap | pixel |
| impact | advertising | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| kustomer | support | app |
| listrak | pixel | |
| loomi | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| minmaxify | upsell | app |
| Mountain Optimize | heatmap | app |
| northbeam | advertising | pixel |
| Octane AI | personalization | app |
| onetrust | consent | app |
| ordergroove | subscriptions | app |
| PayPal | payments | app |
| pebblepost | advertising | app |
| pepperjam | advertising | app |
| Pinterest Tag | advertising | pixel |
| recaptcha | fraud | app |
| Reddit Pixel | advertising | pixel |
| Segment | analytics | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| Taboola Pixel | advertising | app |
| TikTok Pixel | advertising | pixel |
| tolstoy | other | app |
| Triple Whale | analytics | app |
| uxtweak | other | app |
| visually | optimization | app |
| Visually Io | ab_testing | app |
| wknd | platform | app |
| wunderkind | advertising | app |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| yottaa | platform | app |
Recent Changes (10)
product count changedProduct count: 46000 -> 0 (-46000)
2026-04-04plan changedis_shopify_plus changed: true -> false
2026-04-04tool removedRemoved tool: infrastructure
2026-04-04tool removedRemoved tool: AppLovin Axon
2026-04-04tool removedRemoved tool: CJ Affiliate
2026-04-04tool removedRemoved tool: axon
2026-04-04tool removedRemoved tool: RTB House
2026-04-04tool removedRemoved tool: Awin
2026-04-04tool addedAdded tool: impact_radius
2026-04-04tool removedRemoved tool: reCAPTCHA
2026-04-04Classification
CategoryBeauty
SubcategoryMakeup
Price Tierpremium
Business Modeldtc_brand
Target AudienceClean-beauty conscious makeup enthusiasts looking for high-performance, vegan formulas.
Competitive MoatStrong brand recognition and loyalty built around its market-leading Shape Tape™ concealer, combined with a consistent commitment to cruelty-free, vegan, and clinically proven product formulations at a global scale.
Brand PersonalityInnovative, Ethical, High-Performance, Trendy, Trustworthy
Content ApproachHeavy social media engagement (TikTok, Instagram, Facebook, Twitter), likely leveraging user-generated content, product tutorials, and editorial content to showcase product benefits and application.
Growth Stageenterprise
Stack Sophisticationenterprise
International Readinessfully_global
Details
ThemeProduction Live Theme
CurrencyUSD
Free ShippingNo
Fonts
Kanit-RegularHelvetica-NeueHelvetica-Neue-ItalicHelvetica-Neue-Medium
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