Award Winning Clean Hair Care for Everyone | Odele Beauty
Odele Beauty is an award-winning clean beauty brand offering salon-grade, cruelty-free hair care and body products designed to be shared. They target consumers seeking high-quality, safe, and inclusive personal care.
Performance
Tech Stack (56)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| Amplitude | analytics | app |
| Bundler — Product Bundles | upsell | app |
| Bunny Fonts | cdn | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| dstillery | advertising | app |
| forter | fraud | app |
| github | other | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Impact Radius | advertising | app |
| Improved Contact Form | support | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| loomi | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| minmaxify | upsell | app |
| Nice Bundler | upsell | app |
| northbeam | advertising | pixel |
| Octane AI | personalization | app |
| onetrust | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| powerreviews | reviews | app |
| Rebuy | upsell | app |
| Recharge | subscriptions | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| Shopify Apps Store | other | app |
| Snapchat Pixel | advertising | pixel |
| tatari | advertising | app |
| TikTok Pixel | advertising | pixel |
| Tkr Connector | other | app |
| tolstoy | other | app |
| Trade Desk | advertising | app |
| Triple Whale | analytics | app |
| vaultdcr | analytics | app |
| vimeo | other | app |
| visually | optimization | app |
| Visually Io | ab_testing | app |
| wunderkind | advertising | pixel |
| Yotpo | reviews | app |
| youtube | video | app |
Recent Changes (5)
Classification
Details
Findings (9)
The H1 tag is currently empty.
Implement a descriptive H1 tag on the homepage (e.g., 'Award-Winning Clean Hair Care') to improve search engine indexing and accessibility.
There are 49 third-party tools/scripts installed, contributing to a PageLoad of 3.49s despite a very fast 17ms TTFB.
Audit the 49 apps and scripts; remove any unused tracking pixels or legacy apps (e.g., duplicate analytics like Heap + Amplitude + GA4 + Microsoft Clarity) to reduce total execution time.
Recharge is installed in the tech stack, but Subscriptions are flagged as False.
Enable 'Subscribe & Save' functionality for replenishment products like Shampoo and Conditioner to increase Customer Lifetime Value (LTV).
No Buy Now, Pay Later (BNPL) providers are active.
Integrate Shop Pay Installments, Affirm, or Klarna to reduce friction for higher-priced bundles and 'Shampoo & Conditioner Sets' which reach up to $49.
The store currently only ships to 1 country (US) and supports 0 additional languages.
Expand shipping to Canada or the UK, as 'clean beauty' has high search intent in those markets, and consider enabling Shopify Markets for localized currency.
The store has 1,000 collections for 1,000 products, indicating a potential 1:1 ratio.
Consolidate collections into a cleaner hierarchy (e.g., by Hair Type or Product Category) to prevent 'choice paralysis' and improve SEO link equity.
While Klaviyo is used for email, there is no evidence of a dedicated SMS marketing tool like Attentive or Postscript.
Activate Klaviyo SMS or integrate a dedicated provider to capture mobile traffic, which typically converts at a higher rate for DTC beauty brands.
No social media links were detected in the store metadata.
Ensure Instagram and TikTok profiles are linked in the footer to showcase community 'before and after' results and build brand authenticity.
Reliance on accessibe for ADA compliance.
Focus on native WCAG 2.1 compliance within the theme code rather than an overlay, as these can sometimes degrade the experience for actual screen reader users.