Jessica Simpson is an established celebrity-backed lifestyle brand offering a diverse range of fashion apparel, accessories, and home goods for women, leveraging an extensive licensing model.
Performance
Tech Stack (64)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| AMP: Back in Stock | app | |
| Attentive | sms | pixel |
| awin | advertising | pixel |
| backinstock | app | |
| checkmate | shipping | app |
| Cj Affiliate | advertising | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| Consentmo GDPR Compliance | consent | app |
| Covet Pics | social_proof | app |
| curalate | social_proof | app |
| datagrail | consent | app |
| Dynamic Yield | personalization | app |
| forter | fraud | app |
| frenzy | platform | app |
| github | other | app |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| jQuery CDN | cdn | app |
| jsDelivr CDN | cdn | app |
| Justone Ai | other | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| lifetimely | other | app |
| Loop Returns | shipping | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| mntn | advertising | pixel |
| Mountain Optimize | heatmap | app |
| northbeam | advertising | pixel |
| Okendo | reviews | app |
| PayPal | payments | app |
| pepperjam | advertising | app |
| Pinterest Tag | advertising | pixel |
| Retention Com | pixel | |
| roeye | advertising | app |
| Safeopt Cf | advertising | app |
| sciencebehindecommerce | affiliate | app |
| Sentry | analytics | app |
| shareasale | advertising | app |
| Shopify | platform | app |
| shoppad | page_builder | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | app |
| Twitter Widgets | other | app |
| unpkg CDN | cdn | app |
| wunderkind | advertising | pixel |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| youtube | video | app |
| zenaps | other | app |
| zoomy | other | app |
Recent Changes (6)
Classification
Details
Findings (8)
Largest Contentful Paint (LCP) is 4144ms, which is significantly above the 2500ms 'Good' threshold.
Optimize hero images, implement lazy loading for below-the-fold content, and audit the 58 third-party scripts for performance impact.
The H1 tag is empty on the page, representing a missed opportunity for keyword ranking and accessibility.
Add a descriptive H1 tag that includes the brand name and primary product categories (e.g., 'Jessica Simpson Clothing, Shoes & Accessories').
No reviews or ratings were detected on the page despite 'okendo' being present in the tool stack.
Ensure Okendo widgets are correctly configured on product and collection pages to display social proof and ratings.
The store only ships to 1 country (US) and supports 0 additional languages.
Activate Shopify Markets to enable international shipping, localized currency, and multi-language support to capture global demand.
There are 58 different marketing and functional tools/scripts installed on the site.
Perform a script audit to remove unused apps and consolidate redundant tools (e.g., check for overlap between GTM, GA4, and specialized tracking pixels).
Subscriptions are not enabled, despite the store carrying products like 'Bedding' which could benefit from replenishable bundles or lifestyle clubs.
Evaluate a subscription model for high-frequency or lifestyle categories to increase Customer Lifetime Value (LTV).
Meta description is a generic 'Welcome to the World of Jessica Simpson' without product-specific keywords.
Update the meta description to include top-selling categories like 'Denim', 'Dresses', and 'Shoes' to improve CTR from search results.
Total page load time is 4340ms, which may lead to higher bounce rates, especially on mobile.
Reduce the number of DOM nodes and optimize CSS delivery (currently using multiple variables and generic font declarations).