OBEY Clothing – OBEY CLOTHING
OBEY Clothing is the official online store selling progressive apparel and classic streetwear for men and women, directly inspired by the art and design of Shepard Fairey.
Performance
Tech Stack (24)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Backinstock | app | |
| Cloudflare | cdn | app |
| Forter | fraud | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| Loop Returns | returns | app |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Clarity | heatmap | app |
| Mmapiws | analytics | app |
| NoFraud | fraud | app |
| PayPal | bnpl | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | app |
| Tapcart | performance | app |
| Triple Whale | analytics | app |
| unpkg CDN | cdn | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (8)
The data indicates 'Reviews: None' with no provider specified.
Integrate a product review platform (e.g., Okendo, Stamped, or Judge.me) to build buyer confidence, especially given the large catalog of 1,000 products.
No Buy Now, Pay Later (BNPL) providers are detected.
Implement Shop Pay Installments, Klarna, or Afterpay. With an average price of $71 and items up to $209, BNPL is critical for increasing AOV and conversion in the streetwear demographic.
Social links are detected as present but contain no destination URLs.
Populate and verify footer social icons. For a brand driven by artist Shepard Fairey, the lack of visible social connection is a significant trust and branding gap.
Largest Contentful Paint (LCP) is 2040ms and PageLoad is nearly 3 seconds.
Optimize the hero image (likely a large lifestyle shot) and prioritize critical CSS. While under the 2.5s threshold, the high tool count is likely dragging down the mobile experience.
29 third-party tools are being loaded.
Conduct a tag audit to remove redundant or unused scripts. Each tool adds JS execution time, which correlates with the 2930ms page load speed.
The description is generic and primarily lists the brand history.
Optimize meta descriptions for collections to include high-intent keywords like 'streetwear hoodies', 'graphic tees', or 'Shepard Fairey apparel' to improve CTR from SERPs.
The discount rate is 0% and no welcome-offer tools (aside from Klaviyo forms) are explicitly driving first-purchase conversion.
Leverage the detected Klaviyo forms to offer a 'Welcome' discount or 'Early Access' to drops in exchange for email/SMS to lower the barrier for new customer acquisition.
The store supports 33 languages and 105 countries.
Ensure the 'Loop Returns' integration is configured for international reverse logistics, as high cross-border volume typically leads to higher return complexity.