Nude Project
Nude Project is a ready-to-wear label offering a wide range of contemporary apparel including hoodies, t-shirts, and knitwear. They target a young, fashion-forward generation with a focus on modern urban style.
Performance
Tech Stack (39)
| Tool | Category | Detection |
|---|---|---|
| 9GTB | advertising | app |
| Adobe Fonts (Typekit) | performance | app |
| Amplitude | analytics | app |
| Backinstock | app | |
| Cloudflare | cdn | app |
| Contentsquare | heatmap | app |
| Crazyegg | analytics | app |
| Crazy Egg | heatmap | app |
| Forter | fraud | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | app |
| Gorgias | support | app |
| Hotjar | heatmap | app |
| Infrastructure | platform | app |
| jsDelivr CDN | cdn | app |
| Kiwi Sizing | personalization | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| LoyaltyLion | loyalty | app |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Polyfill Cdn | cdn | app |
| Route | post_purchase | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| Shoplift | ab_testing | app |
| Snapchat Pixel | advertising | app |
| Swym Wishlist Plus | upsell | app |
| TikTok Pixel | advertising | app |
| Triple Whale | analytics | app |
| Trustpilot | reviews | app |
| unpkg CDN | cdn | app |
| Weglot | international | app |
Classification
Details
Findings (8)
The H1 tag is currently empty.
Implement a keyword-rich H1 tag on the homepage (e.g., 'Nude Project | Contemporary Streetwear & Ready-to-Wear') to improve search engine indexing and relevance.
No review provider is detected and no reviews are present in the data.
Integrate a review platform like Okendo, Loox, or Stamped. For a brand targeting 'the new generation,' user-generated content and social proof are critical for conversion.
Largest Contentful Paint (LCP) is 3048ms, which exceeds the 'Good' threshold of 2500ms.
Optimize hero images, implement lazy loading for below-the-fold content, and reduce the high number of images (147) loading on the page to improve mobile user experience.
No social media links are detected in the store metadata.
Add links to Instagram, TikTok, and YouTube. Streetwear brands rely heavily on community and social discovery; missing these links prevents users from engaging with the brand's 'Full Speed Meu Amor' lifestyle content.
The store is running 47 different third-party tools, including overlapping analytics/heatmap tools (CrazyEgg, Hotjar, Microsoft Clarity, Contentsquare).
Audit and consolidate the marketing stack. Running multiple heatmap and session recording tools simultaneously increases PageLoad time (currently 3558ms) and browser CPU usage.
There is a 1:1 ratio between products and collections (25,000 each).
Review the collection architecture. A 1:1 ratio typically indicates an automated tagging system that creates a unique collection for every product, which can lead to 'thin content' SEO penalties and fragmented navigation.
Subscription functionality is not enabled.
While apparel is rarely a replenishment item, consider 'Membership' tiers or 'Mystery Box' subscriptions to drive recurring revenue and foster the 'passion-pursuing' community mentioned in the brand description.
Average product price is $82 with a 0% discount rate and no active subscription/review signals.
Utilize the 'LoyaltyLion' tool (already installed) to offer points-based rewards or early access to drops rather than direct discounts to maintain the 0% discount premium brand status while increasing LTV.