
Los Angeles Apparel is an established DTC brand selling basic apparel, operating as a manufacturer and distributor, founded by industry veteran Dov Charney.
Performance
Tech Stack (100)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| accessibe | accessibility | app |
| Adobe Fonts | cdn | app |
| Affirm | bnpl | app |
| aggle | platform | app |
| aimerce | other | app |
| Amplitude | analytics | app |
| Attentive | sms | app |
| backinstock | app | |
| belvionetta | other | app |
| Bigsur Ai | other | app |
| bookwithtote | other | app |
| Browser Extension | platform | app |
| Bugsnag | analytics | app |
| Bunny Fonts | cdn | app |
| calendly | support | app |
| Chord Co | other | app |
| Chord Commerce | platform | app |
| Cloudflare | cdn | app |
| contentsquare | heatmap | app |
| customerlabs | other | app |
| depict | search | app |
| fairing | analytics | pixel |
| fingerprintjs | fraud | app |
| fivetran | analytics | pixel |
| fontawesome | other | app |
| forter | fraud | app |
| foursixty | social_proof | app |
| frenzy | platform | app |
| FullStory | heatmap | app |
| getangler | other | app |
| getdeviceinf | other | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | app |
| Google Cloud | other | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| heatmap | heatmap | app |
| heatmapcore | heatmap | app |
| Hextom | upsell | app |
| Hextom Free Shipping Bar | upsell | app |
| hubspot | crm | app |
| hyperspeed | other | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| jsDelivr CDN | cdn | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | pixel |
| Lucky Orange | heatmap | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| mida | other | app |
| Mountain Optimize | heatmap | app |
| northbeam | advertising | app |
| Okendo | reviews | app |
| onetrust | consent | app |
| openfingerprint | other | app |
| PayPal | payments | app |
| perfalytics | other | app |
| Pinterest Tag | advertising | pixel |
| posthog | analytics | app |
| rbrun | other | app |
| Reddit Pixel | advertising | pixel |
| returngo | shipping | app |
| rockerbox | advertising | app |
| rudderstack | analytics | app |
| saasler | popups | pixel |
| Segment | analytics | app |
| Sentry | analytics | app |
| Sezzle | bnpl | app |
| shareasale | advertising | pixel |
| Shopify | platform | app |
| shopmy | loyalty | app |
| smartlook | analytics | app |
| Snapchat Pixel | advertising | pixel |
| Stamped.io | reviews | app |
| swym | other | app |
| tapcart | platform | app |
| TikTok Pixel | advertising | pixel |
| trackingmore | other | app |
| Triple Whale | analytics | pixel |
| Twitter/X Pixel | advertising | pixel |
| Twitter Widgets | other | app |
| unpkg CDN | cdn | app |
| upstackdata | other | app |
| upstackified | other | app |
| Visitors Live | analytics | app |
| visually | optimization | app |
| Visually Io | ab_testing | app |
| Weglot | platform | app |
| Yahoo Ads | advertising | app |
| Yahoo Japan | other | app |
| youtube | video | app |
Recent Changes (33)
Classification
Details
Findings (7)
The main H1 tag contains raw CSS/SVG code instead of descriptive text.
Replace the SVG CSS in the H1 tag with descriptive text (e.g., 'Los Angeles Apparel | Premium Basics') and move the logo styling to a stylesheet or use an <img> tag with proper alt text.
While TTFB and LCP are excellent, the total PageLoad time is nearly 9 seconds, suggesting heavy client-side processing or script execution.
Audit the 65 identified tools/scripts. Consolidate tracking through a server-side GTM implementation and remove redundant analytics (e.g., they currently run Amplitude, Heap, ContentSquare, and GA4 simultaneously).
The store data reports 0 reviews despite having Okendo installed in the marketing stack.
Ensure the Okendo widget is correctly integrated into the product page template and check if review requests are active in the post-purchase flow.
The store ships to 166 countries but only supports 0 (default) additional languages.
Implement multi-language support (e.g., Spanish, French, German) for top-tier international shipping destinations to improve conversion for non-English speakers.
There are 65 external tools and 9 web pixels active, which is significantly above the industry average and likely causes the high PageLoad time.
Perform a 'tag prune.' Determine if all attribution tools (Northbeam, GetAngler, Impact, GA4) are necessary or if they are creating data silos and performance drag.
The store uses Northbeam, GetAngler, and Impact Radius concurrently with standard GA4/Meta pixels.
Verify that tracking is not being double-counted across these platforms, which can lead to inflated ROAS reporting and wasted ad spend.
The average price is $48 with a 0% discount rate and Sezzle (BNPL) present.
Since discounting is not used, leverage the Sezzle integration more prominently on product pages to lower the psychological barrier of the $48+ price point.