Epomaker Keyboard | Customizability, creativity and high standards – epomaker

The H1 tag is currently empty.

Implement a keyword-rich H1 on the homepage (e.g., 'Premium Custom Mechanical Keyboards & Accessories') to improve search engine indexing and relevance.

No Buy Now Pay Later (BNPL) providers like Affirm, Klarna, or Afterpay are detected.

Add a BNPL option at checkout. With an average price of $132 and items reaching $9,999, installment payments are essential to reduce friction for high-ticket electronics.

Judge.me and Trustpilot are installed as tools, but the store reports zero reviews.

Verify the technical integration of review widgets. Social proof is critical for high-end custom keyboards; ensure existing reviews are actually rendering on product pages.

The store ships to 238 countries but only supports 0 secondary languages.

Implement multi-language support (e.g., German, Japanese, Chinese) for top-performing international markets to increase conversion rates outside the US.

There are 1,000 collections for 1,000 products (a 1:1 ratio).

Consolidate collection architecture. A 1:1 ratio suggests automated or redundant collections that dilute SEO authority and complicate user navigation.

PageLoad is 5110ms, while TTFB (50ms) and LCP (1192ms) are quite fast.

Audit and prune the 27 third-party tools. The significant gap between LCP and total PageLoad suggests heavy script execution is delaying time-to-interactive.

The catalog shows an average discount rate of 72%.

Re-evaluate the pricing strategy. A 72% average discount can damage brand perceived value and lead to 'permanent sale' fatigue, making full-price purchases unlikely.

Product types include both 'Keyboard' and 'Keyboards'.

Standardize product types to a single singular or plural form to ensure consistent filtering and cleaner reporting in GA4.

Mailchimp is used for email, but no dedicated SMS platform (Attentive, Klaviyo, Postscript) is detected.

Integrate an SMS marketing tool. For tech hobbyists and 'drops,' SMS typically yields much higher engagement for restock notifications and flash sales.

Google Tag Manager is in the tools list, but the specific GTM check returns 'none'.

Inspect the GTM container installation. This often indicates the script is present but not firing correctly, which results in broken conversion tracking.

The homepage consists of only 5 sections despite a massive 1,000-product catalog.

Increase homepage depth with sections for 'Shop by Switch Type,' 'Best Sellers,' or 'Customer Builds' to improve discovery for a large inventory.

Subscriptions are currently set to False.

Introduce subscriptions for consumables like switch lube, cleaning kits, or a 'Keycap of the Month' club to stabilize monthly recurring revenue.