NuPhy®Studio|Mechanical Keyboard & Gaming Keyboard & Computer Keyboard
NuPhy®Studio sells a wide range of mechanical keyboards and accessories, offering extensive customization options and catering to gamers and programmers who seek premium typing and gaming experiences.
Performance
Tech Stack (21)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Analyzify | analytics | app |
| Appmate | personalization | app |
| Cloudflare | cdn | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| Okendo | reviews | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Safeopt Cf | advertising | app |
| Shogun | page_builder | app |
| Shopify | platform | app |
| UpPromote Affiliate Marketing | platform | app |
| Wishlist King | loyalty | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (8)
No Buy Now, Pay Later (BNPL) providers (Affirm, Klarna, Afterpay) are detected in the tool stack or metadata.
Integrate Shop Pay Installments or a third-party BNPL like Affirm to increase AOV and conversion on high-ticket items ($150-$250 range).
The store ships to 47 countries but only supports 1 language (English).
Implement multi-language support (Translate & Adapt) for key markets to reduce bounce rates and improve trust for international customers.
The primary H1 tag is simply 'NuPhy', which lacks keyword richness for mechanical keyboards.
Update H1 to include primary keywords, e.g., 'NuPhy: Custom Mechanical & Gaming Keyboards'.
PageLoad is 7292ms despite an excellent TTFB of 96ms, indicating heavy script execution or asset bloat.
Audit and prune the 30+ installed tools/scripts (e.g., vimeo, youtube, multiple ad pixels) and optimize the 57 images detected.
Okendo is installed in the tech stack, but the store metadata reports zero reviews.
Verify Okendo widget implementation to ensure social proof is actually rendering on product pages; if new, prioritize a review request campaign.
The store reports a 0% discount rate across 1000 products.
Introduce a 'Welcome' discount or bundle-and-save offer to capture email/SMS leads via Klaviyo forms, especially for a high-traffic Plus store.
Both Google Analytics 4 and Analyzify are running, alongside GTM and manual pixels.
Consolidate tracking into a single GTM container to reduce DOM size and improve script execution speed.
The store relies on standard Roboto/Roboto Condensed fonts via Google Fonts.
Consider a custom brand font or more unique typography to better reflect the 'NuPhy Studio' design-led aesthetic.