Jasco
Jasco manufactures and sells a vast array of home automation, lighting, home entertainment, and power products under their own brand and powerful licensed brands like GE, Philips, and Disney. They operate as a direct-to-consumer brand, offering innovative solutions across various price points primarily within the US market.
Performance
Tech Stack (27)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| bazaarvoice | reviews | app |
| Cloudflare | cdn | app |
| contentsquare | heatmap | pixel |
| Google Ads | advertising | pixel |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Maps | other | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | pixel |
| Impact Radius | advertising | app |
| Instagram Embed | other | app |
| Instant Page | performance | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | pixel |
| Meta Pixel (Facebook) | advertising | pixel |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| Sentry | analytics | app |
| shareasale | advertising | pixel |
| Shopify | platform | app |
| signifyd | fraud | app |
| TikTok Pixel | advertising | app |
| Twitter Widgets | other | app |
| vimeo | other | app |
| youtube | video | app |
Recent Changes (6)
Classification
Details
Findings (9)
The H1 tag is currently 'JascoJasco'.
Clean up the H1 tag to display the brand name once or a keyword-rich title for better SEO and accessibility.
No Buy Now, Pay Later (BNPL) providers are detected.
Implement a BNPL solution like Affirm, Afterpay, or Klarna, especially for products at the higher end of the $349.99 price range to increase conversion and AOV.
Subscriptions are not enabled.
Introduce a 'Subscribe & Save' model for consumable or high-frequency items like lighting or power accessories to build recurring revenue.
No social media links are provided in the store data.
Add links to Instagram, Facebook, and LinkedIn in the footer to build brand authority and trust.
Data indicates no reviews are present despite Bazaarvoice being in the tool stack.
Ensure the Bazaarvoice integration is correctly pulling reviews onto product pages to provide essential social proof for a 1,000-product catalog.
The store only ships to 1 country (US) and supports only 1 language.
Leverage Shopify Plus features to enable Shopify Markets, expanding into international territories (Canada, UK, etc.) given the universal nature of the products.
There is a 1:1 ratio of products to collections (1,000 products, 1,000 collections).
Audit the collection structure to ensure proper hierarchy and prevent 'thin content' SEO penalties caused by too many small or single-product collections.
The data reports 0 sections.
Review the theme architecture to ensure it utilizes Shopify's 'Sections Everywhere' for better merchandising flexibility and modern UX.
The average discount rate is only 8% despite being on a 'Spring Sale' theme.
Increase the visual impact of the 'Spring Sale' by offering deeper tiered discounts or highlighting higher-value savings to drive urgency.