Anbernic | The best retro game console
Anbernic is a global direct-to-consumer (DTC) brand specializing in high-quality handheld retro gaming consoles and peripherals, aiming to innovate and serve both gamers and open-source developers worldwide.
Performance
Tech Stack (16)
| Tool | Category | Detection |
|---|---|---|
| Cloudflare | cdn | app |
| Essential Apps | upsell | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Hextom | upsell | app |
| Judge.me | reviews | app |
| Klarna | bnpl | app |
| Meta Pixel (Facebook) | advertising | pixel |
| PayPal | payments | app |
| seel | returns | app |
| Shopify | platform | app |
| Shopify Product Reviews | other | app |
| UpPromote Affiliate Marketing | platform | pixel |
| youtube | video | app |
Recent Changes (3)
Classification
Details
Findings (8)
Social links are reported as 'none' and review count is 'None' despite Judge.me being installed.
Populate footer with official social media profiles and ensure the Judge.me widget is active and displaying verified purchaser reviews on product pages to build credibility.
Product types and theme versioning contain Chinese characters (游戏手柄, 游戏机, 配件) on a store targeting USD/US market.
Clean up product type metadata to be exclusively English for the US storefront to maintain a professional, localized brand image.
The store lists 40,000 products and 40,000 collections, which is highly atypical for a handheld gaming niche.
Audit collection structure to consolidate redundant categories. 40k collections suggest a potential 'tag-to-collection' automation error that can dilute SEO equity and cause crawl budget issues.
A discount rate of 93% is applied across the catalog.
Re-evaluate the 'permanent sale' strategy. While effective for liquidation, a 93% discount rate can trigger 'too good to be true' skepticism in the retro-gaming community and devalue the perceived quality of the hardware.
While LCP (456ms) and TTFB (22ms) are excellent, the total PageLoad is 6698ms.
Optimize client-side scripts and image loading. The discrepancy between LCP and PageLoad suggests that while the hero content loads fast, the 65 images and 28 sections are creating a massive execution bottleneck.
Vendor names are inconsistently mapped as both 'Anbernic' and 'anbernic'.
Standardize vendor naming to 'Anbernic' across all products to ensure clean filtering and professional automated notifications.
The stack includes GA4, Meta, LinkedIn, and UpPromote, but no dedicated SMS marketing tool is detected.
Integrate an SMS platform (e.g., Klaviyo SMS or Postscript). Given the high-drop nature of new handheld releases, SMS typically sees 20%+ CTRs for this niche.
The store supports 40 languages for 87 countries on a Standard Shopify plan.
Verify the quality of automated translations. Managing 40 languages on a standard plan often results in poor UX if manual overrides aren't used for high-traffic technical product descriptions.