EltaMD sells dermatologist-recommended professional sun care and skin care products, targeting consumers seeking scientifically-backed solutions for various skin types and conditions.
Performance
Tech Stack (52)
| Tool | Category | Detection |
|---|---|---|
| Akamai Cdn | cdn | app |
| Akamai Mpulse | other | app |
| Amazon Ads | advertising | app |
| analyzely | analytics | app |
| Attentive | sms | app |
| bazaarvoice | reviews | app |
| blueconic | other | app |
| Cloudflare | cdn | app |
| curalate | social_proof | app |
| Customer Fields | crm | app |
| Customer First Focus | platform | app |
| github | other | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | pixel |
| hCaptcha | fraud | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| jsDelivr CDN | cdn | app |
| Judge.me | reviews | app |
| kenshoo | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| northbeam | advertising | app |
| ordergroove | subscriptions | app |
| PageFly | page_builder | app |
| PayPal | payments | app |
| rakuten | advertising | app |
| Rakuten Advertising | advertising | app |
| Rakuten Linkshare | other | app |
| salesforce | platform | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| shoppinggives | other | app |
| signifyd | fraud | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| Trade Desk | advertising | app |
| Triple Whale | analytics | pixel |
| trustarc | consent | app |
| Twitter Widgets | other | app |
| unpkg CDN | cdn | app |
| vimeo | other | app |
| wiser | optimization | pixel |
| Yotpo | reviews | app |
| Yotpo Loyalty | loyalty | app |
| youtube | video | app |
Recent Changes (7)
Classification
Details
Findings (9)
The H1 tag is empty on the homepage.
Implement a descriptive, keyword-rich H1 tag such as 'Dermatologist-Recommended Sunscreen & Professional Skin Care' to improve search ranking and clarify brand positioning.
Ordergroove is installed in the tech stack, but the subscription feature is reported as False.
Properly configure and activate 'Subscribe & Save' programs. For a skin and sun care brand with replenishable products, this is critical for increasing Customer Lifetime Value (LTV).
Both Bazaarvoice and Judge.me are present in the tools list, yet the data shows 'Reviews: None'.
Audit the review widget implementation to ensure social proof is prominently displayed on Product Detail Pages (PDPs). A dermatologist-recommended brand relies heavily on clinical and user social proof.
The average discount rate is extremely high at 61%.
Evaluate the impact of high discounting on brand equity. For a premium professional brand, consider shifting from deep price cuts to value-based bundles or loyalty rewards to protect margins.
No Buy Now, Pay Later (BNPL) providers are detected despite a price range reaching $247.20.
Integrate Affirm, Klarna, or Afterpay to lower the barrier to entry for higher-priced skin care regimens and increase Average Order Value (AOV).
43 different tools and trackers are being loaded, contributing to a PageLoad time of 3477ms.
Conduct a tag audit and consolidate redundant tools. Specifically, legacy Google Analytics should be removed in favor of GA4, and redundant CDNs (Akamai, Cloudflare, jsDelivr, unpkg) should be evaluated.
Both legacy Google Analytics and GA4 are running simultaneously.
Deprecate legacy Google Analytics (Universal Analytics) tags to reduce script bloat and ensure data hygiene within GA4.
The store only supports 1 language and ships to only 1 country (US).
Enable Shopify Markets to support international shipping and local currencies, leveraging the brand's global recognition as a top dermatologist-recommended brand.
The store is on a 'standard' Shopify plan despite managing 1,000 products and 1,000 collections.
Consider upgrading to Shopify Plus to handle high-volume traffic, gain access to Checkout Extensibility, and benefit from lower transaction fees and more advanced automation tools (Flow, Launchpad).