Workout Apparel - Barbell Apparel
Barbell Apparel sells premium activewear and lifestyle clothing for men and women, positioning itself as an innovator in performance-driven apparel for athletes and active individuals.
Performance
Tech Stack (61)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| Affirm | bnpl | app |
| aimerce | other | app |
| Attentive | sms | app |
| Cloudflare | cdn | app |
| Direct Ip | platform | app |
| disco | upsell | pixel |
| Essential Apps | upsell | app |
| Essential Free Shipping | shipping | app |
| Example Placeholder | other | app |
| other | app | |
| Google Ads | advertising | app |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Maps | other | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| govx | payments | app |
| Heroku App | other | app |
| Infrastructure | platform | app |
| intelligems | ab_testing | pixel |
| ipify | analytics | app |
| Judge.me | reviews | app |
| Klaviyo | app | |
| liveintent | advertising | app |
| Loop Returns | shipping | app |
| mediawallah | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| mntn | advertising | pixel |
| Mountain Optimize | heatmap | app |
| navidium | other | app |
| northbeam | advertising | app |
| nytrogen | analytics | app |
| onetrust | consent | app |
| PayPal | payments | app |
| Peel Insights | other | app |
| Pinterest Tag | advertising | pixel |
| Reddit Pixel | advertising | pixel |
| redo | shipping | app |
| replo | page_builder | pixel |
| Retention Com | app | |
| safeopt | advertising | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| Shopify Product Reviews | other | app |
| shoppad | page_builder | app |
| Skio | subscriptions | app |
| socialsnowball | loyalty | app |
| TikTok Pixel | advertising | pixel |
| tmpxl | other | app |
| Triple Whale | analytics | pixel |
| Twitter Widgets | other | app |
| unpkg CDN | cdn | app |
| upcart | upsell | app |
| vimeo | other | app |
| wair | personalization | app |
| youtube | video | app |
Recent Changes (7)
Classification
Details
Findings (9)
The average discount rate is 28%.
Use the installed Intelligems tool to test 'Buy More, Save More' bundles or loyalty-based rewards instead of sitewide discounting to protect brand equity and margins.
The store is running 53 different third-party tools and apps simultaneously.
Perform a script audit to consolidate or remove redundant tools (e.g., GA4, GA-UA, and Posthog are all present). This will reduce the 6063ms total page load time.
Judge.me is installed as a tool, but the data indicates zero reviews are being detected/reported.
Verify the Judge.me widget implementation. If reviews exist, ensure they are properly indexed and visible on product pages to build trust.
The store has a 1:1 ratio of products to collections (3000 each).
Consolidate collections to improve crawl budget and internal linking. A 1:1 ratio suggests a lack of hierarchy, which confuses search engines and complicates user navigation.
No social media links are detected in the store metadata.
Add links to Instagram, TikTok, and YouTube in the footer. For an activewear brand, social proof via community content is vital for conversion.
Subscriptions are not enabled despite selling consumable/high-wear items like gym shirts and chinos.
Implement a 'Subscribe & Save' model for core basics (socks, tees, underwear) to increase Life Time Value (LTV).
The store only ships to 12 countries despite supporting 3 languages.
Expand shipping zones using Shopify Markets to leverage the existing multi-language support and capture international demand.
The H1 tag is simply the brand name 'Barbell Apparel'.
Optimize the H1 to include high-intent keywords (e.g., 'Barbell Apparel | Performance Denim & Workout Clothes') to improve organic rankings for core product categories.
LCP (324ms) and TTFB (26ms) are excellent, but PageLoad is over 6 seconds.
Investigate execution blocking scripts. The discrepancy between LCP and PageLoad indicates that the visual content renders fast, but the browser is hung up on the 53 background scripts.