MUMS offers a curated selection of maternity, postpartum, and nursing apparel, as well as regular fit items. They serve mothers throughout the journey of pregnancy and early motherhood.
Fashionmiddtc_brandlaunching
Products
1k
Price Range
$12 - $163
Avg Price
$88
Tools Detected
12
Performance
Largest Paint
320msP98
Server Response
13msP98
Full Load
3,217msP89
Page Weight
3,153KBP64
Tech Stack (12)
| Tool | Category | Detection |
|---|---|---|
| Bugsnag | error_monitoring | app |
| Cloudflare | cdn | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | app |
| Meta Pixel (Facebook) | advertising | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Shopify | platform | app |
| Smile.io | loyalty | app |
Classification
CategoryFashion
SubcategoryMaternity
Price Tiermid
Business Modeldtc_brand
Target AudiencePregnant and postpartum women looking for comfortable and stylish clothing.
Competitive MoatCurated selection of specialized maternity and postpartum brands.
Brand Personalitywarm
Growth Stagelaunching
Stack Sophisticationbasic
International Readinessdomestic_only
Details
ThemeUpdated copy of LUXE update
CurrencyUSD
Free ShippingNo
SubscriptionsYes
Ships To1 countries
Fonts
Figtreesans-serifLibre BaskervilleserifFigtreeLibre Baskerville
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