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MUTHA PROJECT | Comfortable Maternity & Postpartum Underwear – The Mutha Project
themuthaproject.com
The Mutha Project specializes in modern maternity and postpartum underwear. They use innovative warp-knit fabrics to provide comfort and support for women from pregnancy through the postpartum period.
Fashionmiddtc_brandlaunching
Products
1k
Price Range
$25 - $100
Avg Price
$63
Tools Detected
15
Performance
Largest Paint
3,256msP81
Server Response
35msP96
Page Weight
4,847KBP45
Tech Stack (15)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Cloudflare | cdn | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | app |
| Instafeed | popups | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Shopify | platform | app |
| UpPromote Affiliate Marketing | platform | app |
| Vimeo | video_commerce | app |
Classification
CategoryFashion
SubcategoryMaternity
Price Tiermid
Business Modeldtc_brand
Target AudiencePregnant and postpartum women seeking comfortable, high-quality undergarments.
Competitive MoatSpecialized fabric technology tailored specifically for the maternity and postpartum transition.
Brand Personalitywarm
Growth Stagelaunching
Stack Sophisticationbasic
International Readinessdomestic_only
Details
ThemeSEP 25 - V8.0
CurrencyGBP
Free ShippingNo
SubscriptionsYes
Ships To1 countries
Fonts
ScentogramTahoma