Joe's Stone Crab
Joe's Stone Crab is a legendary Miami Beach restaurant brand attempting to extend its direct-to-consumer reach online, primarily offering its famous stone crab and associated fine dining products.
Performance
Tech Stack (17)
| Tool | Category | Detection |
|---|---|---|
| 506io | analytics | app |
| accessibe | accessibility | app |
| Cloudflare | cdn | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Hotjar | heatmap | pixel |
| Instafeed | social_proof | app |
| LoyaltyLion | loyalty | app |
| Meta Pixel (Facebook) | advertising | pixel |
| PayPal | payments | app |
| resy | other | app |
| Shopify | platform | app |
| Smile.io | loyalty | app |
| userway | accessibility | app |
| youtube | video | app |
Classification
Details
Findings (10)
The primary H1 tag is set to 'Subscribe to our EMAIL LIST' instead of a brand keyword or value proposition.
Update the H1 to include the brand name and core offering, e.g., 'Joe's Stone Crab - World Famous Seafood Shipped Fresh'.
Shopify reports 0 products available despite having 1,000 collections listed.
Ensure products are correctly synced from the Goldbelly integration or populated in the Shopify native catalog to prevent a 'dead-end' shopping experience.
Largest Contentful Paint (LCP) is 3,888ms, which is well above the 2,500ms 'Good' threshold.
Optimize hero images (21 images detected) and minimize render-blocking JS from the 22 tools installed to improve load speed.
No reviews are present and no review provider (like Okendo or Loox) is detected.
Implement a review collection system to leverage the brand's 100-year history and build social proof.
No 'Buy Now, Pay Later' (BNPL) options like Affirm or Klarna are detected.
Add a BNPL provider to increase conversion on high-ticket seafood packages typical of Goldbelly shipping.
The store has both Loyalty Lion and Smile.io installed simultaneously.
Consolidate to a single loyalty platform to reduce script bloat and avoid customer confusion regarding points.
No social media links (Instagram, Facebook, etc.) were found in the site data.
Add social icons to the footer or header to build brand community and provide additional trust signals.
The homepage consists of only 1 section despite the site's rich historical narrative.
Expand the homepage layout to include product highlights, history sections, and an Instagram feed (Instafeed tool is installed but may not be utilized).
The site uses both AccessiBe and UserWay for accessibility.
Remove one of the accessibility overlays; having two is redundant and can cause functional conflicts and performance lag.
The store only ships to 1 country (US) and supports 0 additional languages.
Given the 'Goldbelly' theme, consider enabling international shipping (e.g., to Canada) to capture global demand for a famous Miami landmark.