Buy Seafood Online | Seafood Delivery - Fulton Fish Market
Fulton Fish Market operates a direct-to-consumer online store specializing in high-quality fresh and prepared seafood, along with gourmet pantry items, leveraging its historic brand for convenient home delivery.
Performance
Tech Stack (57)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| backinstock | app | |
| bazaarvoice | reviews | app |
| Bold Commerce | upsell | app |
| Boost Commerce | search | app |
| Cloudflare | cdn | app |
| convert | ab_testing | app |
| Electric Sms | sms | app |
| eraya | other | app |
| gobot | support | app |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Optimize | other | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| govx | payments | app |
| Infrastructure | platform | app |
| Judge.me | reviews | app |
| Klaviyo | app | |
| limespot | personalization | app |
| LinkedIn Pixel | advertising | pixel |
| littledata | analytics | pixel |
| liveintent | advertising | app |
| liveramp | advertising | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Okendo | reviews | app |
| onetrust | consent | app |
| Optimizely | ab_testing | pixel |
| pandectes | consent | app |
| Pandectes GDPR Compliance | consent | app |
| PayPal | payments | app |
| pdq | platform | app |
| pepperjam | advertising | app |
| Personalizer.io | personalization | app |
| Personalizer Io | personalization | app |
| Pinterest Tag | advertising | pixel |
| postpilot | app | |
| pushowl | app | |
| Recharge | subscriptions | app |
| Reddit Pixel | advertising | pixel |
| safeopt | advertising | app |
| Shopify | platform | app |
| socialsnowball | loyalty | app |
| Stamped.io | reviews | app |
| swym | other | app |
| TikTok Pixel | advertising | pixel |
| trkn | advertising | app |
| Trustpilot | reviews | app |
| Twitter/X Pixel | advertising | pixel |
| vibe | advertising | pixel |
| wunderkind | advertising | pixel |
| Xp2023 Pixel | advertising | pixel |
| Yotpo | reviews | pixel |
| youtube | video | app |
Recent Changes (4)
Classification
Details
Findings (8)
The store has an average price of $202 and a maximum price of $2,627, but no Buy Now Pay Later (BNPL) provider is active.
Integrate Affirm, Klarna, or Afterpay to reduce friction for high-ticket seafood bundles and bulk orders.
No social media links are detected in the store metadata.
Add links to Instagram and Facebook to showcase community engagement and fresh daily arrivals, which are critical for perishable goods.
The store has a 1:1 ratio of products to collections (1000 products, 1000 collections).
Audit and consolidate collections. A 1:1 ratio suggests automated collection creation or excessive tagging, which can dilute SEO authority and create 'thin content' issues.
The store ships to 48 countries but only supports 1 language (English).
Implement multi-language support (e.g., Spanish for US/International markets) to improve conversion in non-English speaking regions.
Okendo is listed in the marketing stack, but the metadata reports 'Reviews: None'.
Verify the Okendo integration to ensure star ratings and customer photos are correctly rendering on product and collection pages.
The H1 'The Most Trusted Name in Seafood' is branded but lacks high-intent search keywords found in the Title tag.
Update the H1 to include keywords like 'Fresh Seafood Delivery' or 'Buy Seafood Online' to better align with search intent.
While LCP is excellent (684ms), the total PageLoad time is over 2 seconds (2181ms).
Investigate the impact of the 51 third-party tools (GTM, liveintent, liveramp, etc.) on total execution time and defer non-critical scripts.
The average discount rate is 11%, which is relatively low for a store with 1000 products and a high AOV.
Leverage the existing 'SocialSnowball' (affiliate) and 'Klaviyo' tools to create higher-value 'First Order' or 'Subscription' incentives to offset the $202 average entry price.