Glasses to unlock better sleep. Sharper focus. A better you.
Felix Gray sells advanced eyewear designed to filter Blue Light, promoting better sleep and sharper focus.
Performance
Tech Stack (27)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| appmate | personalization | app |
| Cloudflare | cdn | app |
| Cloudflare Analytics | analytics | app |
| fittingbox | other | app |
| Google Ads | advertising | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | pixel |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| northbeam | advertising | pixel |
| Okendo | reviews | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| rivo | loyalty | pixel |
| saasler | popups | pixel |
| Safeopt Cf | advertising | app |
| Shogun | page_builder | pixel |
| Shopify | platform | app |
| Sika Health | other | app |
| Snapchat Pixel | advertising | pixel |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | pixel |
| Wishlist King | loyalty | app |
| youtube | video | app |
Classification
Details
Findings (8)
The store has an average price of $208 with products ranging up to $438, but no Buy Now Pay Later (BNPL) provider is listed.
Integrate Affirm, Klarna, or Afterpay to reduce price friction and increase AOV, especially for the $200+ eyewear segments.
The store is running 40 different tools/trackers, contributing to a high PageLoad time of nearly 5 seconds despite excellent server response times.
Audit and consolidate the marketing stack. Specifically, review the need for multiple attribution tools (Triple Whale, Northbeam, Segment, Mixpanel) and redundant SMS platforms.
Both Attentive and Postscript are installed. These are direct competitors for SMS marketing.
Consolidate into one SMS provider to prevent duplicate messaging to customers and reduce unnecessary software overhead.
Okendo (review provider) is installed in the tool stack, but the data indicates 'Reviews: None'.
Verify the Okendo integration. If reviews exist, ensure they are prominently displayed on Product Detail Pages (PDPs) to build trust for high-ticket eyewear.
The H1 tag is limited to the brand name 'Felix Gray', missing out on high-intent keywords.
Update the H1 to include primary keywords, e.g., 'Felix Gray: Blue Light Glasses & Designer Eyewear' to improve organic search relevance.
The store only ships to 4 countries and supports 0 additional languages, despite being a digital-native brand with global appeal.
Expand shipping zones and implement Shopify Markets to localized currencies and languages, targeting high-growth eyewear markets.
No social links are detected in the store data.
Add social icons (Instagram, TikTok, etc.) to the footer to build community trust and allow customers to see the eyewear on real people.
'Fondue Cashback - UrlBased' is listed as a product type.
Clean up product catalog tagging. Marketing tool artifacts should not be classified as product types to ensure clean collection filtering and SEO.