MUD\WTR™: Mushroom Coffee and Alternatives for Focus & Immune Support
MUD\WTR is a certified-organic coffee alternative brand offering products filled with adaptogenic mushrooms and quality ingredients, targeting those seeking natural energy and focus with less caffeine.
Performance
Tech Stack (89)
| Tool | Category | Detection |
|---|---|---|
| accessiBe | accessibility | app |
| Addshoppers | personalization | app |
| Adobe Fonts (Typekit) | performance | app |
| Afterpay | bnpl | app |
| Alia | popups | app |
| Aloha | platform | app |
| Amazon Ads | advertising | app |
| Amplitude | analytics | app |
| AppLovin Axon | advertising | app |
| Attentive | sms | app |
| Awin | affiliate | app |
| Bazaarvoice | reviews | app |
| Checkmate | shipping | app |
| CJ Affiliate | advertising | app |
| Cloudflare | cdn | app |
| Contentsquare | heatmap | app |
| CookieYes | consent | app |
| Crazyegg | analytics | app |
| Crazy Egg | heatmap | app |
| Elevar | cdp | app |
| Forter | fraud | app |
| Friendbuy | loyalty | app |
| Geo Pro | personalization | app |
| Go2sdk | analytics | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | app |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Infrastructure | platform | app |
| Intelligems | ab_testing | app |
| ipify | analytics | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | app |
| LiveIntent | advertising | app |
| LiveRamp | cdp | app |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| Mountain Optimize | performance | app |
| Northbeam | analytics | app |
| Okendo | reviews | app |
| OneTrust | consent | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Podscribe | advertising | app |
| PostHog | analytics | app |
| Postscript | sms | app |
| Printful | performance | app |
| Quizkit | personalization | app |
| Rebuy | upsell | app |
| Recharge | subscriptions | app |
| Reddit Pixel | advertising | app |
| Replo | page_builder | app |
| Retention.com | advertising | app |
| Riskified | fraud | app |
| RoEye | analytics | app |
| Saasler | advertising | app |
| SafeOpt | advertising | app |
| Segment | analytics | app |
| Sentry | error_monitoring | app |
| Shdid | platform | app |
| Shopify | platform | app |
| Signifyd | fraud | app |
| Smile.io | loyalty | app |
| Snapchat Pixel | advertising | app |
| Spotify Ad Analytics | advertising | app |
| Superfiliate | affiliate | app |
| Taboola Pixel | advertising | app |
| Tapcart | performance | app |
| TikTok Pixel | advertising | app |
| Tolstoy | video_commerce | app |
| The Trade Desk | advertising | app |
| Triple Whale | analytics | app |
| Trkn | advertising | app |
| Truevault | consent | app |
| tvScientific | advertising | app |
| Twitter/X Pixel | advertising | app |
| unpkg CDN | cdn | app |
| Usbrowserspeed | analytics | app |
| Xandr (Microsoft) | advertising | app |
| Xp2023 Pixel | advertising | app |
| Yotpo SMS (SMSBump) | sms | app |
| YouTube Embed | video_commerce | app |
| ZoomInfo | analytics | app |
Classification
Details
Findings (8)
The primary H1 tag contains a typographical error: 'Fuel forMind & Body.'
Correct the spacing in the H1 tag to 'Fuel for Mind & Body' to ensure professional brand appearance and proper indexing.
Total PageLoad time is 9115ms, which is significantly high for a modern DTC store.
Audit and consolidate the 102 third-party tools detected. The discrepancy between a fast LCP (1332ms) and slow PageLoad suggests heavy post-load JavaScript execution and third-party script bloat.
The store description claims 50,000+ 5-star reviews, but the technical audit detects no review provider or reviews rendered on the page.
Verify the integration of the review platform (e.g., Okendo, Yotpo, or Bazaarvoice) to ensure social proof is actually visible to users during the shopping journey.
No social media links were detected in the store's metadata or footer structure.
Add links to Instagram, TikTok, and YouTube. For a lifestyle-heavy brand like MUD\WTR, social proof and community visibility are critical for conversion.
The store ships to 51 countries but only supports 1 language (English) and 1 currency (USD) by default.
Implement Shopify Markets to enable local currency conversion and basic translation for top international shipping destinations to reduce cart abandonment.
The site is running 102 different tools/trackers, including redundant analytics and multiple GTM containers.
Perform a tag audit. Having both 'google_analytics', 'google_analytics_4', 'google_analytics_ua', 'heap_analytics', 'amplitude', and 'contentsquare' simultaneously creates significant browser overhead and potential data discrepancies.
The theme utilizes a transparent RGBA(0,0,0,0) as a primary CSS color alongside #FFFFFF.
Review accessibility settings to ensure that text overlaying images or backgrounds meets WCAG AA standards, especially given the presence of the 'accessibe' tool.
The store lists 1000 products and 1000 collections, which is unusual for a brand primarily focused on beverage powders.
Review the collection architecture. A 1:1 ratio of products to collections suggests a disorganized backend or 'hidden' landing page strategy that may confuse site-search or SEO crawlers.