Specialty Coffee Roasters - Fair Trade & Organic Coffee – Colectivo Coffee
Colectivo Coffee is an established specialty coffee roaster from Milwaukee, WI, offering a diverse range of fair trade and organic coffees, teas, and related merchandise directly to consumers since 1993.
Performance
Tech Stack (26)
| Tool | Category | Detection |
|---|---|---|
| 506io | analytics | app |
| Adobe Fonts | cdn | app |
| Amazon Ads | advertising | app |
| Apple App Store | other | app |
| Cloudflare | cdn | app |
| Consentmo GDPR Compliance | consent | app |
| Eg Auto Add | upsell | app |
| Five Oh Six | other | app |
| Google Ads | advertising | pixel |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | app |
| Impact Radius | advertising | app |
| Instagram Embed | other | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| PayPal | payments | app |
| Pinterest Tag | advertising | app |
| Recharge | subscriptions | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| TikTok Pixel | advertising | pixel |
| youtube | video | app |
Recent Changes (4)
Classification
Details
Findings (8)
No review provider or star ratings are detected in the store data.
Implement a review platform like Okendo, Loox, or Yotpo to collect and display customer feedback, which is critical for specialty coffee conversion.
No 'Buy Now, Pay Later' options (Affirm, Klarna, Afterpay) are enabled.
Add a BNPL provider to increase AOV and conversion, especially for high-ticket items like brewware and $500 gift boxes.
The store data reports zero social media links found on the page.
Integrate links to Instagram, Facebook, and TikTok in the footer/header to build brand community and showcase lifestyle content.
The ratio of collections to products is 1:1, suggesting an overly fragmented or unorganized taxonomy.
Audit and consolidate collections. Having 1000 collections for 1000 products likely creates 'thin content' pages that hurt SEO rankings and confuse navigation.
The store only supports one language and ships exclusively to the US.
Expand shipping to Canada or the UK to tap into global specialty coffee demand; consider enabling Shopify Markets for multi-currency support.
While TTFB is excellent, the total PageLoad time is significantly higher (2601ms).
Optimize the 40 images being loaded and investigate the 23 third-party tools (scripts) to reduce main-thread blocking and improve the 'perceived' speed.
The average discount rate is only 3%, which is low for the DTC coffee category.
Implement a stronger 'Welcome' offer (e.g., 10-15% off first order) via Klaviyo forms to improve the conversion rate of new visitors.
The page only contains 1 section despite having 40 images.
Audit the theme layout. A single section often indicates a 'Headless-lite' or custom liquid-heavy setup that lacks the modularity of Shopify Online Store 2.0, making it harder to test new marketing content blocks.