
Lifeboost Coffee - A Healthy Coffee Company
Lifeboost Coffee is a DTC brand specializing in healthy, low-acid, organic, and 3rd-party tested coffee products, targeting wellness-minded consumers who prioritize health benefits alongside their coffee enjoyment.
Performance
Tech Stack (86)
| Tool | Category | Detection |
|---|---|---|
| 9gtb | analytics | app |
| Adobe Fonts | cdn | app |
| Amazon Ads | advertising | app |
| AppLovin Axon | advertising | pixel |
| arttrk | advertising | app |
| Attentive | sms | app |
| awin | advertising | app |
| brevo | app | |
| Bunny Fonts | cdn | app |
| Cal Com | other | app |
| calendly | support | app |
| Cj Affiliate | advertising | app |
| Cloudflare | cdn | app |
| cookiebot | consent | app |
| Criteo | advertising | app |
| elevar | analytics | pixel |
| goaffpro | loyalty | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | app |
| Google Cloud | other | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| heatmap | heatmap | app |
| heatmapcore | heatmap | app |
| hubspot | crm | app |
| Hubspot Chat | support | app |
| iconify | other | app |
| id5 | advertising | app |
| impact | advertising | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instafeed | social_proof | app |
| Instagram Embed | other | app |
| jotform | other | app |
| Judge.me | reviews | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | pixel |
| littledata | analytics | pixel |
| liveintent | advertising | app |
| liveramp | advertising | app |
| mediawallah | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | app |
| Microsoft Clarity | heatmap | app |
| northbeam | advertising | app |
| nytrogen | analytics | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Powl (Poll Maker) | analytics | app |
| printful | platform | app |
| pushowl | app | |
| Recharge | subscriptions | app |
| rivo | loyalty | app |
| roeye | advertising | app |
| saasler | popups | pixel |
| safeopt | advertising | app |
| scalapay | bnpl | pixel |
| sciencebehindecommerce | affiliate | app |
| Sentry | analytics | app |
| shareasale | advertising | pixel |
| shopcircle | other | app |
| shopflo | other | app |
| Shopify | platform | app |
| shoplift | ab_testing | pixel |
| Shoplift Ai | other | app |
| sibautomation | app | |
| Snapchat Pixel | advertising | pixel |
| sprout | other | app |
| tapcart | platform | app |
| Tidio | support | app |
| TikTok Pixel | advertising | pixel |
| tmpxl | other | app |
| Triple Whale | analytics | pixel |
| Trustpilot | reviews | app |
| Twitter Widgets | other | app |
| unpkg CDN | cdn | app |
| vibe | advertising | pixel |
| videowise | video_commerce | app |
| Visitor Analytics | other | app |
| Yotpo | reviews | pixel |
| zenaps | other | app |
| Zipify | upsell | app |
Recent Changes (38)
Classification
Details
Findings (8)
Data shows 'Reviews: None' despite the presence of 'judge_me' and 'judgeme' in the toolset.
Verify the integration of the Judge.me widget on Product Display Pages (PDPs) and the homepage to display customer reviews and ratings.
72 external tools are detected, including redundant tracking and chat platforms.
Perform a tool audit to remove redundant scripts (e.g., choose between Gorgias and HubSpot Chat; consolidate GA4 and remove deprecated UA).
There is a significant gap between LCP (444ms) and total PageLoad (4499ms).
Optimize script execution order and implement lazy-loading for non-critical marketing tools to reduce the 4.5s total load time.
The reported discount rate is 78%, which is unusually high for a premium healthy coffee brand.
Review the pricing strategy to ensure brand equity isn't being eroded; test higher-margin bundles over heavy percentage-off discounts.
The H1 'Sip Smart, Live Well' is generic compared to the high-value claims in the description (low-acid, organic, 3rd party tested).
Update the H1 to include core unique selling propositions, e.g., 'The World's Healthiest Low-Acid Organic Coffee'.
The store data indicates 'Social links: none'.
Integrate links to Instagram, Facebook, and TikTok in the footer and/or header to build social proof and community trust.
The store only supports 0 additional languages and ships to only 3 countries despite '60 million cups enjoyed'.
Expand shipping zones and consider localization (multi-currency/language) for top-tier coffee-consuming markets outside the US.
68 images are utilized across only 10 sections, which likely contributes to the slow total page load.
Audit image usage to ensure all 68 assets are necessary for conversion and utilize modern formats like WebP or AVIF.