Brooklyn Bedding: high-quality mattresses at a factory-direct price
Brooklyn Bedding is an established DTC brand specializing in high-quality, factory-direct mattresses and sleep products, emphasizing their in-house manufacturing process to offer custom-crafted beds at competitive prices.
Performance
Tech Stack (43)
| Tool | Category | Detection |
|---|---|---|
| AdRoll | advertising | app |
| alia | pixel | |
| AppLovin Axon | advertising | app |
| Attentive | sms | pixel |
| Bugsnag | analytics | app |
| Cj Affiliate | advertising | app |
| Cloudflare | cdn | app |
| contentsquare | heatmap | app |
| Datadog Rum | analytics | app |
| elevar | analytics | app |
| other | app | |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Heap Analytics | analytics | app |
| Hotjar | heatmap | pixel |
| impact | advertising | app |
| Impact Radius | advertising | app |
| impct | other | app |
| Infrastructure | platform | app |
| kodif | other | app |
| liveintent | advertising | app |
| liveramp | advertising | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Ads | advertising | pixel |
| mulberry | other | app |
| nextdoor | advertising | app |
| Nextdoor Ads | other | pixel |
| Optimizely | ab_testing | pixel |
| osano | consent | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| podscribe | advertising | app |
| rockerbox | advertising | app |
| rudderstack | analytics | app |
| Shopify | platform | app |
| Shopify Forms | app | |
| Trade Desk | advertising | pixel |
| Twitter/X Pixel | advertising | pixel |
| Yotpo | reviews | pixel |
| youtube | video | app |
Recent Changes (15)
Classification
Details
Findings (8)
Review provider is empty and no reviews are detected in the data.
Implement a high-trust review platform (e.g., Okendo, Stamped, or Yotpo) to display social proof, which is critical for high-ticket mattress purchases.
The store is running on a 'standard' Shopify plan despite having 1,000 products, 1,000 collections, and a massive marketing/analytics stack (43 tools).
Upgrade to Shopify Plus to reduce transaction fees, gain access to Shopify Scripts for advanced discounting, and use Checkout Extensibility to improve conversion.
No social media links were detected in the store metadata.
Add links to Instagram, Facebook, and TikTok in the footer and header to build brand community and provide additional visual social proof.
The data shows a 0% discount rate, which is highly unusual for the mattress industry which typically relies on promotional urgency.
Implement a 'Strikethrough' pricing strategy or a sitewide discount banner to create price perception value, especially given the $1245 average price.
Only 5 sections are identified on the homepage, despite having 163 images.
Expand the homepage structure to include more education-based sections: a comparison chart, technology deep-dive, and 'find your mattress' quiz to better utilize the image assets.
The store ships to only 3 countries and supports 0 additional languages.
Enable Shopify Markets to support multi-currency and local languages, specifically targeting key growth markets beyond the current three.
Primary CSS colors include #8B0000 (Dark Red) and #006400 (Dark Green).
Review the color palette for accessibility and psychological impact; Dark Red and Dark Green can feel aggressive or 'holiday-themed' rather than the calming, neutral tones typically associated with sleep brands.
163 images are loading on a page with only 5 sections.
Audit image lazy-loading and ensure 'above-the-fold' images are using high-priority loading to maintain the current excellent LCP.