Helix | Mattresses Designed For Every Body – Helix Sleep - Helix Sleep
Helix Sleep is a direct-to-consumer mattress brand that offers personalized sleep solutions designed for diverse body types and sleeping preferences, emphasizing comfort and doctor-trusted quality.
Performance
Tech Stack (35)
| Tool | Category | Detection |
|---|---|---|
| Affirm | bnpl | app |
| Afterpay | bnpl | app |
| Attentive | sms | app |
| Bugsnag | error_monitoring | app |
| Cloudinary | cdn | app |
| Contentsquare | heatmap | app |
| Datadog | analytics | app |
| Datadog RUM | error_monitoring | app |
| Elevar | cdp | app |
| Go2sdk | analytics | app |
| GoAffPro | affiliate | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Tag Manager | analytics | app |
| Heap Analytics | analytics | app |
| Hotjar | heatmap | app |
| Impact | advertising | app |
| Klarna | bnpl | app |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Mountain Optimize | performance | app |
| OneTrust | consent | app |
| Optimizely | ab_testing | app |
| PebblePost | advertising | app |
| Podscribe | advertising | app |
| Reddit Pixel | advertising | app |
| RoEye | analytics | app |
| RudderStack | cdp | app |
| ShopMy | affiliate | app |
| Spotify Ad Analytics | advertising | app |
| Taboola Pixel | advertising | app |
| Tolstoy | video_commerce | app |
| Triple Whale | analytics | app |
| Yotpo | reviews | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (9)
The page is loading 108 images, which is exceptionally high for a homepage.
Audit and prune the total number of images; implement aggressive lazy-loading and use next-gen formats (WebP/AVIF) via Cloudinary (already in stack).
The current data crawl shows 0 products and 0 collections active in the store.
Investigate Shopify admin settings to ensure products are published to the 'Online Store' sales channel and collections are properly populated.
The meta title contains the brand name 'Helix Sleep' twice in succession.
Clean up the title tag to: 'Helix | Mattresses Designed For Every Body'. This frees up character space for high-intent keywords like 'Orthopedic' or 'Luxury'.
No third-party review provider or star rating data was detected.
Integrate a verified review platform (e.g., Okendo or Yotpo) to display social proof, which is critical for high-ticket mattress purchases.
42 third-party tools/scripts are active, contributing to the nearly 5-second page load time.
Perform a tool audit to identify overlapping analytics (Heap vs GA4 vs Contentsquare vs Hotjar) and consider moving tracking to a server-side GTM setup.
The store reports a 0% discount rate, which lacks the conversion urgency common in the mattress category.
Test a sitewide promotional banner or a 'First Time Buyer' discount code to drive immediate conversion.
No social media profile links are present in the site metadata.
Add links to Instagram, Facebook, and TikTok to foster community trust and showcase user-generated content.
The store is configured with 0 languages and 0 shipping countries in international settings.
Enable Shopify Markets to support international shipping and localized currencies, particularly for Canada and the UK.
The store is not utilizing Shopify's Web Pixels API for tracking.
Migrate tracking to the Web Pixels API to improve data accuracy and better handle privacy-compliant tracking.