Bloom Nutrition | Women's Health & Wellness Supplements
Bloom Nutrition is an established DTC brand offering a wide range of health and wellness supplements primarily for women, focusing on energy, gut health, and hormone balance, with a strong emphasis on subscriptions and global reach.
Performance
Tech Stack (47)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| Afterpay | bnpl | app |
| Attentive | sms | pixel |
| benovel | other | app |
| Cloudflare | cdn | app |
| Config Security (Cookie Consent) | consent | app |
| fairing | analytics | pixel |
| forter | fraud | app |
| FullStory | heatmap | app |
| other | app | |
| Google Ads | advertising | pixel |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | pixel |
| Google Analytics (Universal) | analytics | pixel |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | pixel |
| gotoaisle | other | app |
| grin | loyalty | app |
| Impact Radius | advertising | app |
| Infrastructure | platform | app |
| Instagram Embed | other | app |
| ipinfo | other | app |
| Klaviyo | app | |
| LinkedIn Pixel | advertising | pixel |
| Magellan Ai | other | app |
| Meta Pixel (Facebook) | advertising | pixel |
| Microsoft Clarity | heatmap | app |
| northbeam | advertising | app |
| Okendo | reviews | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Recharge | subscriptions | app |
| rockerbox | advertising | pixel |
| Safeopt Cf | advertising | app |
| Sentry | analytics | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | pixel |
| tapcart | platform | pixel |
| TikTok Pixel | advertising | pixel |
| Triple Whale | analytics | app |
| userway | accessibility | app |
| verifypass | fraud | app |
| visually | optimization | app |
| Visually Io | ab_testing | app |
| wunderkind | advertising | pixel |
| zinrelo | other | app |
Recent Changes (10)
Classification
Details
Findings (8)
The H1 tag is currently empty or not detected on the homepage.
Implement a keyword-rich H1 tag that includes primary terms like 'Women's Health Supplements' or 'Gut Health & Wellness' to improve search ranking.
The data indicates no social media links are integrated into the store theme.
Link Instagram, TikTok, and YouTube profiles in the footer. For a supplement brand, visual community proof is critical for conversion.
The store ships to 235 countries but supports 0 additional languages.
Use Shopify Markets to enable multi-language support (e.g., Spanish, French) to reduce bounce rates from international traffic.
Okendo is installed as a tool, but the metadata reports 'Reviews: None'.
Investigate why review data isn't being pulled/displayed. Ensure the Okendo widget is correctly placed on product pages and is actively displaying social proof.
The average discount rate is extremely high at 64%.
Audit the pricing strategy. Sustained 60%+ discounting can dilute brand value. Consider transitioning to a value-added bundling strategy (via Recharge) to maintain margins.
There is a 1:1 ratio between products and collections (1000 each).
Consolidate collections. A 1:1 ratio suggests either 'thin' collection pages or an automated tagging error, which can confuse customers and waste SEO crawl budget.
Product types include 'BOGO_HIDDEN' and 'hidden'.
Ensure these products are excluded from site search and SEO sitemaps to prevent customer confusion or broken link errors.
There are 250 images across only 10 sections, averaging 25 images per section.
Review the use of image carousels or galleries. While LCP is good (580ms), such high density can lead to high data usage for mobile users. Ensure proper lazy loading.