ALASTIN Skincare is an established direct-to-consumer brand specializing in premium, anti-aging, and procedure-enhancing skincare products, targeting individuals seeking scientifically-backed solutions to maintain youthful skin and optimize cosmetic treatment results.
Performance
Tech Stack (52)
| Tool | Category | Detection |
|---|---|---|
| 9GTB | advertising | app |
| accessiBe | accessibility | app |
| Adobe Fonts (Typekit) | performance | app |
| Afterpay | bnpl | app |
| Amplitude | analytics | app |
| Awin | affiliate | app |
| Backinstock | app | |
| Checkmate | shipping | app |
| Cloudflare | cdn | app |
| Criteo | advertising | app |
| Customer First Focus | platform | app |
| Dynamic Yield | ab_testing | app |
| Elevar | cdp | app |
| Elfsight | page_builder | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Heatmap.com | heatmap | app |
| Hotjar | heatmap | app |
| Instafeed | popups | app |
| jQuery CDN | cdn | app |
| jsDelivr CDN | cdn | app |
| Klarna | bnpl | app |
| LinkedIn Insight Tag | advertising | app |
| LinkedIn Pixel | advertising | app |
| Listrak | app | |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| Mmapiws | analytics | app |
| NoFraud | fraud | app |
| Octane AI | popups | app |
| OneTrust | consent | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Quantcast | advertising | app |
| Recharge | subscriptions | app |
| RoEye | analytics | app |
| Searchanise | search | app |
| ShareASale | advertising | app |
| Shdid | platform | app |
| Shogun | page_builder | app |
| Shopify | platform | app |
| ShopMy | affiliate | app |
| Shopmyshelf | loyalty | app |
| Stamped.io | reviews | app |
| TikTok Pixel | advertising | app |
| The Trade Desk | advertising | app |
| YouTube Embed | video_commerce | app |
Classification
Details
Findings (8)
The total page load time is nearly 9 seconds (8979ms) despite excellent server response (TTFB 12ms) and initial rendering (LCP 476ms).
Audit and prune the 62 third-party scripts. Many appear redundant (e.g., Amplitude + Heap + GA4 + GA). Implement script delay for non-critical tools.
Data indicates no reviews are present or being pulled into the store metadata.
Implement a product review aggregator (like Okendo or Yotpo). For high-ticket items (Avg $186), social proof is critical for conversion.
The H1 tag is used for a temporary promotion ('FREE HYDRATINT PRO MINERAL SUNSCREEN') rather than a brand-defining keyword.
Move the promotion to a banner/announcement bar and use the H1 for a descriptive keyword phrase like 'Medical Grade Skincare & Procedure Care'.
The store only ships to one country (US) and offers no language localization.
Activate Shopify Markets to enable international shipping and multi-currency, specifically targeting English-speaking markets (CA, UK, AU) first.
The store maintains a very high average discount rate of 45% on high-AOV luxury items ($186 avg).
Shift from heavy sitewide discounting to value-add bundles or tiered loyalty rewards to protect the premium brand perception.
62 tools are loading, including multiple analytics suites (Heap, Amplitude, Hotjar, GA4) and redundant font providers (Adobe Fonts, Bunny Fonts, Google Fonts).
Consolidate to a single analytics source and host fonts locally to reduce the number of external DNS lookups and script execution time.
There is a 1:1 ratio of products to collections (1000 each).
Consolidate collections. A 1:1 ratio suggests every product has its own collection, which creates thin content and confuses search engine crawlers.
69 images are loading on the analyzed page.
Ensure all 69 images are served in next-gen formats (WebP) and utilize strict lazy-loading to improve the 8.9s total load time.