Cheers to the Infamous | 19 Crimes
19 Crimes is a renowned wine brand that sells themed wines and merchandise directly to consumers, leveraging a compelling historical narrative of rebellion and redemption to connect with its audience.
Performance
Tech Stack (20)
| Tool | Category | Detection |
|---|---|---|
| Acuity Platform | other | app |
| Adobe Fonts | cdn | app |
| awin | advertising | app |
| Bloomapp Production | other | app |
| Cj Affiliate | advertising | app |
| Cloudflare | cdn | app |
| Google Ads | advertising | pixel |
| Google Ajax Libraries | other | app |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Instafeed | social_proof | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| PayPal | payments | app |
| roeye | advertising | app |
| shareasale | advertising | pixel |
| Shopify | platform | app |
| unpkg CDN | cdn | app |
| Yotpo | reviews | app |
Classification
Details
Findings (8)
There are 1000 collections for 1000 products (a 1:1 ratio).
Audit and consolidate collections. A 1:1 product-to-collection ratio indicates a disorganized site architecture that likely complicates navigation and hurts SEO due to thin content on collection pages.
Yotpo is listed in the marketing stack, but the data reports 'Reviews: None'.
Verify the Yotpo integration. Social proof is vital for wine sales; if the tool is installed but not displaying reviews, you are losing high-intent customers at the point of purchase.
The tool list detects Google Tag Manager, but the system-level GTM check returns 'none'.
Audit the GTM container implementation. This discrepancy suggests the script might be present but the container ID is missing or not firing correctly, which would lead to broken conversion tracking.
No social links (Instagram, Facebook, etc.) are detected on the site.
Integrate social media links into the footer and header. For a brand built on 'authentic stories of rebellion', a lack of social presence prevents community building and reduces perceived brand authority.
The store only ships to one country (US) and has zero additional language support.
Expand shipping to key international markets, particularly Australia (given the brand's heritage) and the UK. Implement multi-currency and localization for these regions.
The discount rate is 0% across 1000 products with a relatively low $21 average price.
Implement 'Bundle and Save' offers or a first-purchase incentive. With an average price of $21, increasing the Units Per Transaction (UPT) through bundling is the fastest way to scale AOV.
The primary H1 tag is simply the brand name '19 Crimes'.
Update the H1 to include high-volume keywords, such as '19 Crimes - Red Wine & Apparel inspired by History'.
The primary CSS font is Open Sans, which is a neutral/safe sans-serif.
Switch to a more characterful font stack using the Adobe Fonts already in the tech stack. Open Sans conflicts with the brand's stated identity of 'rebellion, defiance, and redemption'.