Liquid Death | Murder Your Thirst
Liquid Death is a disruptive, better-for-you beverage company offering a range of water, iced tea, and sparkling energy drinks, complemented by branded apparel and accessories. They appeal to a counter-culture audience with bold marketing and a strong focus on sustainability.
Performance
Tech Stack (50)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| Amazon Ads | advertising | pixel |
| bazaarvoice | reviews | app |
| click2cart | other | app |
| Cloudflare | cdn | app |
| contentsquare | heatmap | pixel |
| Datadog Rum | analytics | app |
| Example Placeholder | other | app |
| Fast Fonts | performance | app |
| fontdeck | other | app |
| FullStory | heatmap | app |
| Global E | payments | pixel |
| Google Ads | advertising | pixel |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| grin | loyalty | pixel |
| Impact Radius | advertising | app |
| ipify | analytics | app |
| Klaviyo | app | |
| Magellan Ai | other | pixel |
| Meta Pixel (Facebook) | advertising | pixel |
| mntn | advertising | pixel |
| novel | platform | app |
| onetrust | consent | app |
| PayPal | payments | app |
| pebblepost | advertising | pixel |
| podsights | advertising | pixel |
| POWr | page_builder | app |
| Rebuy | upsell | app |
| Reddit Pixel | advertising | pixel |
| redo | shipping | pixel |
| Rise Ai | payments | app |
| rubicon | advertising | app |
| saasler | popups | pixel |
| Sentry | analytics | app |
| Shopify | platform | app |
| shoplift | ab_testing | pixel |
| Shoplift Ai | other | app |
| signifyd | fraud | app |
| Smile.io | loyalty | app |
| Snapchat Pixel | advertising | pixel |
| The Trade Desk | other | app |
| TikTok Pixel | advertising | pixel |
| Trade Desk | advertising | pixel |
| Twitter/X Pixel | advertising | pixel |
| veritone | analytics | app |
| VWO (Visual Website Optimizer) | ab_testing | pixel |
| xandr | advertising | app |
| Yotpo | reviews | app |
Recent Changes (11)
Classification
Details
Findings (10)
LCP is 4408ms and PageLoad is 6988ms.
Optimize core web vitals by compressing the 94+ images, auditing the 47 third-party scripts (Datadog, Fullstory, Contentsquare, etc.), and implementing lazy loading to bring LCP under 2500ms.
The homepage is missing an H1 tag.
Implement a keyword-rich H1 tag (e.g., 'Liquid Death: Murder Your Thirst') to improve search engine indexing and accessibility.
Subscriptions are marked as False despite the brand selling consumable beverages.
Leverage the existing Rebuy tool or a dedicated subscription app (like Recharge) to offer 'Subscribe & Save' options, which is critical for MRR in the beverage category.
Bazaarvoice is installed as a tool, but the data reports 'Reviews: None'.
Audit the Bazaarvoice integration to ensure ratings and reviews are correctly rendering on Product Detail Pages (PDPs) to provide essential social proof.
There are 104,000 products and 103,000 collections, but only 94 images detected.
Audit the catalog for 'ghost' products or massive variant bloat. Having nearly 1 collection per product suggests a flat or automated architecture that can hurt SEO and user navigation.
No social media links are detected in the metadata.
Add links to Instagram, TikTok, and YouTube in the header/footer to capitalize on Liquid Death's strong community and lifestyle branding.
The average discount rate is 32%.
Analyze the impact of heavy discounting on brand equity. Consider shifting toward value-add bundles (using Rebuy) or loyalty rewards (via Smile.io) to maintain margins.
The store supports 201 languages and ships to 202 countries using Global-e.
Ensure that the 4.4s LCP isn't being exacerbated by Global-e's localization redirects. Optimize the international 'welcome mat' to reduce TTFB for non-US users.
The price range goes up to $5,200,000.0 with an average price of $7,408.
While likely marketing stunts, ensure high-ticket 'experience' products don't skew the 'Shop All' sort order or confuse standard beverage customers through proper collection filtering.
GTM is listed as 'none' in one field but 'google_tag_manager' is in the tools list.
Validate that the GTM container is firing correctly on all pages and not being blocked by the OneTrust cookie banner or a script error.