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Back to Basics – Willow and William Essentials
willowandwilliamessentials.com
Willow and William Essentials is a US-based online store offering handmade, artisan soap and soap products, including beard oil, candles, and hair oil. The store operates on a direct-to-consumer model and offers subscriptions. Prices range from $15 to $25, indicating a mid-market positioning.
Beautymid_marketdtc_brandestablished
Products
1k
Price Range
$15 - $25
Avg Price
$20
Tools Detected
5
Performance
Largest Paint
5,916msP65
Server Response
87msP91
Full Load
12,867msP57
Page Weight
793KBP91
Tech Stack (5)
| Tool | Category | Detection |
|---|---|---|
| Cloudflare | cdn | app |
| Google Fonts | cdn | app |
| Meta Pixel (Facebook) | advertising | app |
| PayPal | bnpl | app |
| Shopify | platform | app |
Classification
CategoryBeauty
SubcategoryBath & Body
Price Tiermid_market
Business Modeldtc_brand
Target AudienceHealth-conscious individuals seeking natural and handmade personal care products.
Competitive MoatThe brand's ability to create unique, high-quality products helps maintain customer loyalty and retention.
Brand Personalitywarm
Growth Stageestablished
Stack Sophisticationintermediate
International Readinessdomestic_only
Details
ThemeDebut
CurrencyUSD
Free ShippingNo
SubscriptionsYes
Ships To2 countries
Fonts
New YorkIowan Old StyleApple GaramondBaskervilleTimes New RomanDroid SerifTimesSource Serif ProserifHelveticaArialsans-serif
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