Variety Hour Studio is a Melbourne-based fashion label offering a range of women's apparel including dresses, jackets, and shirts. The brand focuses on textile design and operates both an online store and a physical boutique in Fitzroy.
Fashionmiddtc_brandlaunching
Products
6k
Price Range
$25 - $499
Avg Price
$262
Tools Detected
20
Performance
Largest Paint
3,192msP81
Server Response
26msP97
Full Load
10,199msP66
Page Weight
4,417KBP50
Tech Stack (20)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| AfterShip | returns | app |
| Automizely | returns | app |
| Backinstock | app | |
| Cloudflare | cdn | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Instafeed | popups | app |
| Judge.me | reviews | app |
| Klaviyo | app | |
| LoyaltyLion | loyalty | app |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | app |
Classification
CategoryFashion
SubcategoryWomen's Clothing
Price Tiermid
Business Modeldtc_brand
Target AudienceWomen seeking designer, Melbourne-made fashion with a focus on textile design.
Competitive MoatStrong local brand identity and unique textile-driven design aesthetic.
Brand Personalityprofessional
Growth Stagelaunching
Stack Sophisticationbasic
International Readinessfully_global
Details
Theme11TH MARCH 2026 POST SALE
CurrencyAUD
Free ShippingNo
Ships To236 countries
Fonts
Figtreesans-serif
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