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OUAI | Best Hair Care Products, Body Care Products & Fragrance

theouai.com

OUAI offers a comprehensive line of award-winning hair care, body care, and fragrance products. Created by celebrity stylist Jen Atkin, the brand focuses on high-quality ingredients for professional-grade results at home.

Beautypremiumdtc_brandShopify Plusenterprise
Products
1k
Avg Price
$58
Tools Detected
43

Performance

Largest Paint
5,072msP70
Server Response
32msP97
Full Load
3,615msP88
Page Weight
9,058KBP0

Tech Stack (43)

ToolCategoryDetection
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Shopifyplatformapp
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The Trade Deskadvertisingapp
Triple Whaleanalyticsapp
Trknadvertisingapp
Wunderkindaffiliateapp
Yotporeviewsapp
Zendesksupportapp

Classification

CategoryBeauty
SubcategoryHaircare
Price Tierpremium
Business Modeldtc_brand
Target AudienceBeauty-conscious consumers looking for professional-grade hair and body care products.
Competitive MoatStrong brand equity and celebrity association combined with a curated, high-performance product line.
Brand Personalityluxury
Content ApproachEditorial, influencer-led, and social-first content focusing on product benefits, style inspiration, and celebrity endorsement through channels like Instagram and TikTok.
Growth Stageenterprise
Stack Sophisticationbasic
International Readinessdomestic_only

Details

ThemePC Staging | Accessibility US/UK | 03.25.26
CurrencyAED
Free ShippingNo
Ships To1 countries

Fonts

GTStandard-M

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