The Oodie specializes in oversized wearable blankets and cozy accessories designed for ultimate comfort. They offer a range of products including their signature Oodies, puffer jackets, and pet apparel for a global customer base.
Fashionmiddtc_brandShopify Plusenterprise
Products
1k
Price Range
$22 - $169
Avg Price
$96
Tools Detected
48
Performance
Largest Paint
492msP97
Server Response
28msP97
Full Load
2,310msP92
Page Weight
8,347KBP5
Tech Stack (48)
| Tool | Category | Detection |
|---|---|---|
| 9GTB | advertising | app |
| accessiBe | accessibility | app |
| Adobe Fonts (Typekit) | performance | app |
| AdRoll | advertising | app |
| Afterpay | bnpl | app |
| Amplitude | analytics | app |
| Blackcrow | personalization | app |
| Black Crow AI | ab_testing | app |
| Bunny Fonts | cdn | app |
| CJ Affiliate | advertising | app |
| Cloudflare | cdn | app |
| Elevar | cdp | app |
| Fairing | analytics | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| Gorgias | support | app |
| Heap Analytics | analytics | app |
| Heatmap.com | heatmap | app |
| Impact | advertising | app |
| Infrastructure | platform | app |
| jsDelivr CDN | cdn | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| Microsoft Ads (Bing UET) | advertising | app |
| Microsoft Clarity | heatmap | app |
| Northbeam | analytics | app |
| Okendo | reviews | app |
| Pandectes | consent | app |
| PayPal | bnpl | app |
| Pinterest Tag | advertising | app |
| Rivo | loyalty | app |
| RoEye | analytics | app |
| Safeopt Cf | advertising | app |
| Sentry | error_monitoring | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | app |
| Social Snowball | affiliate | app |
| Tapcart | performance | app |
| TikTok Pixel | advertising | app |
| The Trade Desk | advertising | app |
| Triple Whale | analytics | app |
| unpkg CDN | cdn | app |
| Visually | ab_testing | app |
| Visually.io | ab_testing | app |
| Yotpo | reviews | app |
Classification
CategoryFashion
SubcategorySleepwear & Loungewear
Price Tiermid
Business Modeldtc_brand
Target AudiencePeople seeking cozy, oversized loungewear and comfort-focused apparel for home and outdoor use.
Competitive MoatStrong brand recognition and a massive loyal customer base of over 4 million users.
Brand Personalitywarm
Content ApproachProduct-focused with heavy reliance on social media and user-generated content, emphasizing comfort and lifestyle rather than extensive editorial content.
Growth Stageenterprise
Stack Sophisticationbasic
International Readinessdomestic_only
Details
Themeoodie/live/AUS
CurrencyAUD
Free ShippingNo
Ships To1 countries
Fonts
Montserratsans-serifMontserratoke-widget-icons
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