The Frij sells iconic Australian cooler bags designed for keeping drinks and food cold. They serve outdoor enthusiasts and people looking for portable cooling solutions.
Sports & Outdoorsbudgetdtc_brandlaunching
Products
1k
Price Range
$40 - $40
Avg Price
$40
Tools Detected
5
Performance
Largest Paint
280msP98
Server Response
46msP95
Full Load
1,409msP95
Page Weight
1,164KBP86
Tech Stack (5)
| Tool | Category | Detection |
|---|---|---|
| Cloudflare | cdn | app |
| Google Fonts | cdn | app |
| Meta Pixel (Facebook) | advertising | app |
| PayPal | bnpl | app |
| Shopify | platform | app |
Classification
CategorySports & Outdoors
SubcategoryCamping & Hiking
Price Tierbudget
Business Modeldtc_brand
Target AudienceAustralians and outdoor enthusiasts who need a portable, durable cooler bag.
Competitive MoatBrand recognition and perceived 'iconic' status within the Australian market.
Brand Personalitycasual
Growth Stagelaunching
Stack Sophisticationbasic
International Readinesslimited_international
Details
ThemeDrive
CurrencyAUD
Free ShippingNo
Ships To28 countries
Fonts
Rubiksans-serifPoppinssans-serifRubikPoppins
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