The Fluffy offers cozy apparel and home textiles, specifically focusing on items like pullovers and blankets. They serve customers looking for comfort and warmth in the Swiss market.
Fashionmiddtc_brandlaunching
Products
1k
Price Range
$6 - $89
Avg Price
$47
Tools Detected
17
Performance
Largest Paint
3,168msP81
Server Response
25msP97
Full Load
13,907msP53
Page Weight
2,962KBP66
Tech Stack (17)
| Tool | Category | Detection |
|---|---|---|
| Amazon Ads | advertising | app |
| Cloudflare | cdn | app |
| Consentmo | consent | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Analytics (Universal) | analytics | app |
| Google Fonts | cdn | app |
| Google Merchant Center | analytics | app |
| Google Tag Manager | analytics | app |
| Instafeed | popups | app |
| Meta Pixel (Facebook) | advertising | app |
| PayPal | bnpl | app |
| Shopify | platform | app |
| Snapchat Pixel | advertising | app |
| TikTok Pixel | advertising | app |
| Triple Whale | analytics | app |
| YouTube Embed | video_commerce | app |
Classification
CategoryFashion
SubcategorySleepwear & Loungewear
Price Tiermid
Business Modeldtc_brand
Target AudienceIndividuals in Switzerland seeking cozy, high-comfort loungewear and home accessories.
Competitive MoatNiche branding centered around a specific tactile experience (fluffiness).
Brand Personalitywarm
Growth Stagelaunching
Stack Sophisticationbasic
International Readinessdomestic_only
Details
ThemeVersion 2
CurrencyCHF
Free ShippingNo
Ships To1 countries
Fonts
Fjalla Onesans-serifFjalla One
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