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Second Summer | 100% Linen, Swimwear and Ready-to-wear
secondsummerlabel.com
Second Summer offers a collection of 100% linen resortwear, swimwear, and ready-to-wear pieces. Their products are designed for a summer wardrobe, drawing inspiration from the free spirit of Ibiza.
Fashionpremiumdtc_brandlaunching
Products
104
Price Range
$155 - $325
Avg Price
$240
Tools Detected
21
Performance
Page Weight
90KBP99
Tech Stack (21)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts | cdn | app |
| Back in Stock | app | |
| Geo Pro | personalization | app |
| geoproapp | other | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | pixel |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | pixel |
| Hotjar | heatmap | pixel |
| Instafeed | social_proof | app |
| jsDelivr CDN | cdn | app |
| Klarna | bnpl | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | pixel |
| Multi Fb Pixels | advertising | app |
| PayPal | payments | app |
| Pinterest Tag | advertising | pixel |
| Polyfill Cdn | cdn | app |
| Restock Rocket | app | |
| Shopify | platform | app |
| shopmy | loyalty | app |
Classification
CategoryFashion
SubcategoryWomen's Clothing
Price Tierpremium
Business Modeldtc_brand
Target AudienceWomen seeking high-end, bohemian-inspired linen resortwear for vacations and summer outings.
Competitive MoatStrong brand identity tied to a specific lifestyle and destination (Ibiza) combined with premium material specialization.
Brand Personalityluxury
Growth Stagelaunching
Stack Sophisticationbasic
International Readinessfully_global
Details
ThemePrestige
CurrencyGBP
Free ShippingNo
Fonts
OpenSans
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