ROOKIES offers a collection of contemporary apparel focusing on jeans, cargos, shirts, and t-shirts. They position themselves as a lifestyle brand emphasizing attitude and modern style.
Fashionmiddtc_brandlaunching
Products
1k
Price Range
$1399 - $2499
Avg Price
$1949
Tools Detected
17
Performance
Page Weight
268KBP97
Tech Stack (17)
| Tool | Category | Detection |
|---|---|---|
| Adobe Fonts (Typekit) | performance | app |
| Backinstock | app | |
| Bold Commerce | upsell | app |
| Boost Commerce | search | app |
| Cloudflare | cdn | app |
| Google Ads | advertising | app |
| Google Analytics 4 | analytics | app |
| Google Fonts | cdn | app |
| Google Tag Manager | analytics | app |
| jQuery CDN | cdn | app |
| Klaviyo | app | |
| Meta Pixel (Facebook) | advertising | app |
| PayPal | bnpl | app |
| Shopify | platform | app |
| VWO (Visual Website Optimizer) | ab_testing | app |
| Yotpo SMS (SMSBump) | sms | app |
| YouTube Embed | video_commerce | app |
Classification
CategoryFashion
SubcategoryDenim
Price Tiermid
Business Modeldtc_brand
Target AudienceYoung, fashion-forward individuals looking for edgy and modern streetwear.
Competitive MoatStrong brand identity centered around a specific youth-centric aesthetic.
Brand Personalityedgy
Growth Stagelaunching
Stack Sophisticationbasic
International Readinesslimited_international
Details
ThemeCopy of Fame
CurrencyINR
Free ShippingNo
Ships To29 countries
Fonts
Montserrat
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